The Basics
Driving Visibility for our brands by ensuring the right quantity and quality of space
What is Accessibility
What Are Hero Items
90% ACV or Greater
What is Danone's Hero ACV Target?
Offering the right assortment at the right place for the right occasion
What is Availability
Measures in stock performance
What is On Shelf Availability?
Fair Share of WTD Weeks
What is Feature & Display Measurement?
Generating conversion and brand love at the point of purchase
Share of Danone's linear footage within the category
What is Share of Shelf?
Shelving Survey Measuring Anchors & Adjacencies, Segments, and Shelving Priorities vs Gold Standard.
What is POG Compliance?
One Danone Approach to define excellence in execution across channels & categories
What is the goal of the 3As?
Product Display Page Representing Latest Danone Graphics and Content
What is PDP Compliance?
4.2 or Greater
What is Ratings & Reviews Star Benchmark?
Convenience, Healthcare, Restaurant, C&U
What AFH Channels Have Execution Guides?
Secondary Placements
Sampling & Demos
What is an Activation Tactic?