Workshop 1 + 2
What does SDG in UN SDG stand for?
Sustainable Development Goals
What are the 4 Ps of Marketing
Product, Price, Place and Promotion
What do FC and VC stand for?
Fixed costs are constant costs that do not increase or decrease as quantity produced changes.
Variable costs fluctuate depending on production levels, meaning producing a higher quantity will lead to a higher cost.
When and where is final comp?
Jan 25th at Sauder!
What are our names?
Benjamin and Maddisen
Explain the four parts of a SWOT
Strengths: Advantage a company has over its competitors
Weakness: Disadvantages a company has over its competitors
Opportunities: Factors in the external environment the company can take advantage of
Threats: Factors in the external environment that may be detrimental to the company
What is Branding?
A process involved in creating a unique name and image for a product/service in the consumers' mind, mainly through advertising campaigns with a consistent theme
Contribution Margin Formula
Unit Sales Revenue - Unit Variable Costs = C
How long do students have to present and do Q&A?
7 minutes to present, 3 minutes for q&a
- Grape
- Lychee
- Peach
The S-E-E model discusses which three types of sustainability?
Social, Environmental and Economic
State your business's value proposition
Must have a promise to consumers, point of parity and point of difference
What's better a lower CM or a higher CM? Why?
Higher CM because it means higher profitability
What are some risks and mitigation in connection to your business?
Determined by PAs
Name the business that Maddisen helped operate during her time at Notre Dame
Planet Paint!
How many schools are competing at this year's final competition`
11 Schools!
Explain your target market using the following market segments: Demographic, Geographic, Psychographic, and Behavioural Segmentation
Determined by workshop presenters
What is the BE?
Revenue: $20
VC: $ 8
FC: $ 25
25/12 = 2.08
Name any four criteria of the rubric
Checked by PAs for correctness
25!