Primary Research
Type of survey in which the respondent has no opportunity to clarify a question
mail survey
Data gathered and published by others
secondary data
Where companies store large sets of data collected from customers
data warehouses
Another term for mean
average
Need backed by buying power
demand
This type of research can be administered by phone, mail, personal and/or over the internet.
survey
Fill in the blank spaces; "Secondary research is ________ and ________ effective."
time and cost
The link discovered between the purchase of diapers and the purchase of beer in Walmart USA stores was uncovered by
data mining
A circle graph
pie chart
Marketing that takes place internationally
Global marketing
This method of primary research may allow the marketer to change certain things about a product before full entry into the market
Includes resources such as magazines, newspapers, trade journals, and trade magazines.
periodicals
Any transaction or order made over the Internet, regardless of the method of payment.
e-commerce
Measures of central tendency
mean, mode, median
Anything that can be offered to a market to satisfy a need or a want
product
A type of research in which a trained interviewer meets with a small group of consumers to discuss a marketing idea or product.
focus group
Google and Yahoo for example
internet search engines
The practice of having the billed amounts automatically withdrawn from a customer's account
automated billing
Similar to histogram but uses spaces between sets
bar graph
Lowest level of needs on Maslow's hierarchy
physiological
A toy company watching children playing with toys would be an example of this marketing research method
observational marketing
A very popular periodical and journal database to which most schools subscribe. Contact your librarian.
EBSCO
Technology which can scans the contents of the shelves in a retail store and alert employees when stock is becoming low or if theft is detected
smart scanner
Bar graphs use this type of data
discrete
Marketing activities add this to a product
utility