Price
Correlation between price and demand
What is price elasticity?
Software, film or music
what is digital products?
Paying to be promoted in a sports club
What is sponsorship?
First step in the distribution chain
What is producer?
The middle of the 4 p's
What is target?
The companies framework for setting the right price level
What is price strategy?
A product being consumed at the same time as they are being used
Model to analyze an ad
What is AIDA?
The company sells its product to as many stores as possible
What is intensive distribution?
Name for the 4 p's
What is marketing mix?
Price is set where the variable cost of the company are covored
Break-even price strategy?
The same labelling used overall for all company products
What is umbrella labeling?
First A in AIDA
What is attention?
The company has a number of chosen distributors
What is selective distribution?
The last 3 p's of the extended version
Price is set so low that the company will be the market leader
What is maximization of market share?
Demand increasing radically
What is growth phase?
I in AIDA
The company chooses very few or only one distributor to distribute the product in a defined area
Consumer, cost, convenience and communication
What is the 4 C's?
Setting price accordingly to the cost of the company regardless of the market situation
What is cost-based price setting?
What is decline phase?
Last A in AIDA
What is action?
Chain owned by its members
What is cooperatives?
Price, Product, Promotion, Place
What is the 4 p's?