Advertising Appeals
What appeals to customers by claiming they are not perfect?
Less than perfect appeal.
Which is a way to attract a target market?
Celebrity Appearance
What is the front and back of a event program called?
The Covers
What is the main purpose of signage?
Provide Information
"Why are you saying it" would be an example of..
Your Purpose
What advertising appeals to people that are worried about a limited supply?
Scarcity Appeal
The person that tends to a celebrity's requests?
Celebrity Riders
What is the last step in making an Event Program?
Printing it
What is a type of signage that is place near the road?
Billboard
What is the main purpose of a script?
To jog down memory during a presentation
Everyone else is doing it so you should too. This an example of which appeal?
Bandwagon Appeal
What is the main goal of a celebrity rider?
Keep the celebrity happy
What component of Event Programs increase revenue?
Advertisements
Which is a major advantage of Signage?
Promotes both businesses
What type of language should be used in sales presentations?
Positive, Precise, Pertinent
What method of appeal uses another persons approval?
Endorsement
How would a celebrity appearance help sales?
By increasing the excitement event
What is the most important part of a Event Program?
Information
What would be the best place for signage in a baseball stadium?
Interior wall of the outfield
What factor should be pre-planned for a presentation?
Length
Which is the best way to sell advertising space?
Give Discounts
What factor generates media and attention?
Celebrity Appearances
What should lists for Event Programs include?
Contents and Components of the event
Which is the most common place signage is found?
Racecars
"How are you going to say it" is an example of..
Form