DPP
10–14 days
Provide 2 benefits of a bundled package with OPP, DBC, and Booking Engine?
Complete Customer Journey Coverage –
The bundle captures leads at every stage:
OPP gets the business found on Google.
DBC helps share contact info instantly and drive reviews.
Booking Engine makes it easy for customers to book or call right away.
Maximized Conversions –
The traffic OPP generates doesn’t just visit — they can take action immediately through the Booking Engine and DBC links.
Time-Saving Automation –
Customers can self-book appointments 24/7, freeing up the owner’s time from phone calls and scheduling.
Professional Credibility –
The OPP website and DBC give the business a modern, trustworthy image — no more “just Facebook only” presence.
Better ROI Through Integration –
Instead of paying for each piece separately, the bundle makes all three work together, increasing lead quality and reducing cost per customer.
How much is the WIN Package worth if purchased separately?
Over $1,500
What is the main focus of Month 1 in the SEO process?
Building the foundation — GMB verification, website setup, and on-site optimization.
What is the recommended approach when a prospect mentions using a competitor?
Acknowledge their value (don’t bash them) and pivot to 411’s advantage.
What is the Monthly Cost for DPP (Stand Alone)?
49.99
✨ DAILY DOUBLE!!! ✨
Provide 1 Discovery question for each product.
Opp
Booking Engine
DBC
Adwords
411Connect
🌐 Online Presence Package (OPP)
“When someone searches for your business or service on Google, what actually shows up right now?”
🗓️ Booking Engine
“How do you currently handle scheduling, cancellations, and no-shows with your customers?”
📱 Digital Business Card (DBC)
“How do you usually share your business info or get customers to leave you a Google review?”
💻 Google Ads (AdWords)
“If someone needed your service today, how quickly would you want them finding you on page one?”
☎️ 411 Connect
“How much time do you or your team spend answering spam or non-customer calls each day?”
How can customers qualify to get the WIN Package for free?
By purchasing any bundle over $400/month
How long does it typically take to verify a Google Business Profile?
About 2 weeks
What is the core weakness of marketplace competitors like Angi and Thumbtack?
Leads are sold to multiple competitors — they are not exclusive.
Provide 2 Discovery Questions that can be asked to help you uncover real pain points that make the DPP the perfect solution.
How do new customers usually find your business online right now?
When someone searches for your service on Google, what shows up for your business?
Do you currently have a website, and if so, when was the last time it was updated?
How do you make sure your business looks credible and professional to new customers who haven’t worked with you before?
That's too expensive
A: I completely understand — cost is always an important factor.
V: The great thing about our bundles is that they actually pay for themselves. If we can get you just a few new leads that turn into even one or two new jobs each month, the return far outweighs the investment — plus, you’re getting the WIN Package included (a $1,500 value).
Q: So if this investment brought in just one or two extra paying jobs every month, wouldn’t that feel like a fair trade for such a strong return?
List four components included in the WIN Package.
Logo Design, Social Media Kit, Branded Estimate Template, Audio Commercial (any four).
When is strong ROI typically achieved?
Between months 6–9.
What is the primary limitation of DIY website builders like Wix or Squarespace?
A website alone doesn’t create placement — it lacks SEO and Google ranking power.
Provide 3 Features of the Digital Presence Pro Package.
Custom Professional Website – A modern, mobile-friendly site built specifically for the client’s business and brand.
Secure Hosting & SSL Certificate – Keeps customer data protected and boosts trust and Google ranking.
Domain Registration Included – A personalized web address that enhances brand credibility and visibility.
Google Analytics Integration – Tracks visitor activity, performance, and engagement for better marketing insight.
Ongoing Maintenance & Monthly Edits – 411 Locals manages updates, content changes, and support so the client doesn’t have to.
What product/s would you offer for the following scenario:
An HVAC tech says, “I need more installs this month — I don’t have time to wait for SEO to work."
Best Solution: OPP + Google Ads (AdWords)
🧩 Why: OPP builds long-term visibility while AdWords delivers immediate high-intent leads searching for HVAC help today.
Provide 2 Discovery Questions that can be asked to help you uncover real pain points that make the WIN package the perfect solution.
Do you currently have a professional logo and consistent brand colors?
How do you promote your business locally — flyers, shirts, or social media?
When you send quotes or estimates, do they look branded and professional?
Would you like your social pages and emails to match your business identity?
What impression do you think customers get when they first see your business online?
Provide 2 discovery questions that can be asked to help uncover real pain points that make SEO the perfect solution.
“When someone searches for your service on Google right now, do you know where your business shows up — or if it shows up at all?”
(Reveals awareness gap and urgency for visibility.)
“How many of your new customers tell you they found you online versus word-of-mouth?”
(Highlights dependency on referrals and lack of digital reach.)
“Have you ever searched your competitors on Google and noticed they’re showing up before you?”
(Creates emotional and competitive motivation for SEO.)
“If people are searching for what you offer every day, but they’re finding someone else first, how much business do you think you might be missing out on?”
(Quantifies lost opportunity and introduces ROI potential.)
“What would it mean for your business if your phone started ringing from customers who found you on Google instead of you having to chase them down?”
(Shifts perspective from reactive to proactive — SEO as empowerment.)
Provide 2 discovery questions that help uncover potential competitors.
“How are you currently getting most of your calls or leads — is it through Google, referrals, or a marketing company?”
“Have you tried working with any lead services like Angi, Thumbtack, or HomeAdvisor in the past?”
“Do you have someone managing your website or online ads right now, or do you handle that yourself?”
“When you get a new customer, where do they usually say they found you?”
“Have you ever used companies like Hibu, Scorpion, or Podium for your marketing, or have you mostly done it in-house?”
Provide an AVQ rebuttal for the following objection:
My cousin/friend built my site for free.
A: That’s great — it’s always nice to have help.
V: The difference is DPP is a professionally managed service with security, analytics, and support — not just a one-time design.
Q: If we could elevate your site’s performance and keep it maintained automatically, would that interest you?
What product/s would you offer for the following scenario:
A concrete contractor says, “I get a lot of small residential repair jobs, but I really want to land more commercial projects.”
OPP + AdWords + WIN Package Bundle
🧩 Why: The OPP builds strong Google visibility for local commercial searches, AdWords targets high-value commercial keywords like “parking lot paving” or “foundation contractor,” and the WIN Package elevates their brand image with professional logos, flyers, and presentation materials that attract larger commercial clients.
Provide an AVQ rebuttal for the following objection:
“I already have a logo.”
A: That’s great — having a logo is a strong start.
V: The WIN Package doesn’t just give you a logo; it creates consistency across flyers, emails, shirts, and social media so everything looks unified.
Q: Wouldn’t it help if your logo, website, and materials all matched to strengthen your brand?
Provide an AVQ rebuttal for the following objection:
So I'll get customers in the first month, right?
A: I completely understand why you’d ask that — every business owner wants to start getting calls as soon as possible.
V: The short answer is no — SEO takes time because we’re building the foundation that helps Google trust your business. The first three months are about setup: verifying your Google profile, launching your website, creating citations, and earning that credibility. Once that’s in place, the visibility and calls start growing steadily.
Q: What we can do, though, is pair your SEO with a Google Ads campaign so you start getting calls right away while the SEO builds traction underneath it. That way you’re getting business now and setting yourself up for long-term growth at the same time — does that sound like something you’d be interested in exploring?
Provide an AVQ rebuttal for the following objection:
I already get leads from Angi/Thumbtack
A: That’s great — those platforms are good for quick leads and short-term results.
V: The only challenge is, you’re renting those leads — they’re shared with multiple competitors who are all calling the same customer. With 411, you actually own your pipeline. Every call, every click, every lead comes directly to your business — no sharing, no middleman, no bidding war. It’s like the difference between renting an apartment and owning your home — one builds long-term value, the other doesn’t.
Q: So if you could build a system where every lead is yours, and it keeps generating calls even after you stop paying for ads, wouldn’t that be a stronger long-term investment than chasing shared leads month after month?