OPP
What percentage of searchers never look past the first page of Google results?
Over 90%
What is the major advantage of Google Ads over SEO?
Immediate visibility and calls — results start right away
Name 2 ideal industries who would benefit from the booking engine and why.
Salons & Spas
💄 Why: Clients love convenience and control. They can browse services, book their stylist or technician instantly, and reschedule without calling. The Booking Engine also helps reduce no-shows with prepaid deposits — perfect for appointment-based beauty businesses.
Contractors & Home Services (Plumbing, Electrical, HVAC, Roofing)
🧰 Why: These industries often lose leads after hours. With 24/7 booking, customers can schedule emergency repairs or quotes anytime — even midnight on a weekend. That convenience captures high-value “urgent” jobs before competitors do.
Auto Repair & Detailing Shops
🚗 Why: Customers want to drop off their vehicle when it’s convenient. Online booking lets them reserve time slots for oil changes, inspections, or detailing — and reminders help reduce no-shows, keeping the bays full.
Photographers & Event Planners
📸 Why: These professionals book sessions or consultations in advance and often juggle multiple calendars. The Booking Engine automates appointment requests, confirmations, and payments, keeping schedules organized and professional.
Cleaning Services & Landscapers
🧹🌿 Why: These industries depend on repeat scheduling (weekly, bi-weekly, monthly). The Booking Engine streamlines recurring bookings, route management, and customer notifications — less admin, more jobs.
Provide 3 benefits to the digital business card
Instant Sharing – Send your business info in seconds via text, email, QR code, or social media.
Drives Google Reviews – Includes a direct “Leave a Review” button linked to the business’s Google profile.
Saves Money – Eliminates the cost of printing and reordering paper cards (saving ~$200 per year).
Always Up to Date – Instantly edit contact details, links, or promotions — no reprints needed.
Boosts Professional Image – Showcases a modern, tech-savvy brand that makes networking effortless and memorable.
Name two ideal industries who would benefit from 411 Connect and explain why.
Contractors & trades
Salons & spas
Legal offices
Medical offices
(any 2)
What does SEO stand for, and what’s its primary goal?
Search Engine Optimization — to get a business onto page one of Google for visibility and traffic.
Provide 2 discovery questions that will uncover challenges that will allow you to position the AdWords as a solution.
How quickly do you need to start getting new customer calls or jobs?
When someone searches for your service on Google, do you show up on the first page?
What kind of jobs or services do you wish you could get more of?
Have you tried advertising before? What worked and what didn’t?
Provide 3 benefits of the booking engine
24/7 Availability – Customers can schedule appointments anytime, even after hours or on weekends.
Reduces No-Shows – Built-in deposits and cancellation fees keep schedules full and protect revenue.
Saves Time – Automates scheduling, confirmations, and reminders so owners spend less time on admin work.
Enhances Professional Image – A seamless online booking system makes the business look organized and trustworthy.
Boosts SEO & Conversions – Fully integrated into the website, improving Google ranking and turning visitors into paying customers.
Provide an AVQ Rebuttal to the following objection:
I already have business cards
A: I totally understand — most business owners do.
V: The difference is that paper cards get lost, tossed, or outdated, while the digital version stays on your customer’s phone and can be updated anytime. It even helps drive Google reviews.
Q: If you could hand out one card that never runs out and actually generates new reviews, wouldn’t that be more effective than reprinting paper?
Provide 3 benefits of the 411Connect service.
Saves Time & Increases Productivity – Filters out spam, robocalls, and solicitor calls so business owners only deal with real customers and can focus on paid work instead of interruptions.
Never Misses a Lead – Answers 99.91% of calls and 98% within 3 seconds, ensuring every genuine lead gets through — no more lost opportunities.
Professional Image at a Fraction of the Cost – Provides receptionist-level professionalism and responsiveness for only about 14% of the cost of hiring a full-time employee, helping businesses look reliable and credible to customers
Name 3 Features of the Online Presence Package.
Google Listing Optimization
Website
Listings on 50+ Directories
Provide an AVQ Rebuttal to the following objection:
I tried Ads before and they didn’t work.
A: That’s a common experience — many campaigns fail when they aren’t managed properly.
V: 411 Locals has certified campaign managers who monitor and optimize ads daily to make sure every dollar performs.
Q: If you could see better results with hands-on management this time, would you be open to trying again?
Provide an AVQ Rebuttal to the following objection:
“I can’t afford another monthly subscription.”
A: Totally understandable — every dollar matters when you’re running a business.
V: The Booking Engine usually pays for itself with just one extra job per month. After that, everything it brings in is profit. Plus, it reduces no-shows, which saves even more money.
Q: If one additional booking each month covered the full cost, would that make this an investment instead of an expense?
Provide 2 discovery questions that will uncover challenges that will allow you to position the digital business card as a solution.
“Do you ever follow up with people after giving them your business card?”
🎯 Why it works:
Reveals lost opportunities from one-way exchanges — paper cards get forgotten, but digital cards can link customers directly to book or review.
💡 Position the Value:
“The digital card keeps your info on their phone, not in a drawer. It turns introductions into ongoing connections.”
“How do you usually encourage happy customers to leave you a Google review?”
🎯 Why it works:
Shows how difficult or inconsistent their current process is.
💡 Position the Value:
“Our Digital Business Card includes a built-in ‘Leave a Review’ button that takes them straight to your Google page — no searching, no excuses.”
How do you usually share your business information with new customers?”
🎯 Why it works:
Reveals if they still use paper cards, texts, or nothing at all — opening the door to show how outdated or limited their current method is.
💡 Position the Value:
“This is exactly why our Digital Business Card helps — you can share your info instantly by text, email, or QR code and it never runs out.
Provide an AVQ Rebuttal to the following objection:
I can answer my own phone.
A: Absolutely, many business owners feel that way.
V: The challenge is that every time you stop a job to answer, you lose focus and billable time — and if it’s spam, that’s profit lost. 411 Connect answers 99.91 % of calls within 3 seconds, so you never have to.
Q: Wouldn’t it make sense to have a system that lets you stay hands-on with work while still capturing every real lead?
What does NAP stand for and why is consistency important?
Name, Address, Phone — consistent NAP improves credibility and Google ranking.
Provide 3 Features of AdWords.
Pay-Per-Click Model (PPC) – Businesses only pay when someone actually clicks their ad.
Instant Page-One Visibility – Ads appear at the very top of Google search results within days.
Targeted Advertising – Campaigns can be customized by keywords, location, budget, and service type.
Scalable Budget Control – Business owners can adjust spending at any time for more clicks and calls.
Call-Only & Conversion Ads – Ads can be designed for direct phone calls or quick form submissions to drive immediate leads.
Provide 2 discovery questions that will uncover challenges that will allow you to position the booking engine as a solution.
“How do you currently handle customers who want to book after hours or on weekends?”
🎯 Why it works:
Reveals lost opportunities from customers who browse or need help outside business hours.
💡 Leverage:
Show how the Booking Engine works 24/7, capturing those customers automatically.
“How often do customers cancel last-minute or just not show up?”🎯 Why it works:
Exposes frustration with no-shows and lost time.
💡 Leverage:
Explain how the Pro package with online payments and cancellation fees cuts down no-shows by 30% or more.
“If you could book even a few extra jobs each month automatically, what impact would that have on your business?”
🎯 Why it works:
Gets the owner to visualize real ROI and personal benefit.
💡 Leverage:
Tie it back to the math from the training: “Even 200 visitors at 5% conversion = 10 extra jobs — easily paying for the tool.”
Provide 3 Features of the Digital Business Card.
Instant Share Links – Easily send your card via text, email, QR code, or social media with one tap.
Live “Leave a Review” Button – Directly links customers to your Google Business Profile to boost reviews fast.
Custom Branding – Includes your logo, colors, photos, and contact details to match your business identity.
Editable in Real Time – Instantly update your phone number, website, or promotions without reprinting.
Mobile-Friendly Design – Looks professional and works seamlessly on any smartphone or device.
Provide an AVQ Rebuttal to the following objection:
I already have a receptionist.
A: Okay, that's fair
V: That being said, 411 Connect typically saves a ton of money compared to the cost of a full-time employee and never takes a sick day.
Q: If you don't mind my asking, what is your average monthly expense for your receptionist?
What is the main goal of the Online Presence Package (OPP) for small businesses?
To increase visibility, credibility, and customer conversions by getting them on page one of Google.
What percentage of the Revenue in an AdWords bundle actually goes to 411Locals as an Agency Fee?
About 25%
What is the monthly cost of the booking engine?
$99.99
What is the monthly cost of the digital business card?
19.99
What is the average response speed goal for 411 Connect when handling business calls?
98% of calls are answered within 3 seconds.