WHAT IS PERSUASIVE WRITING?
According to the presentation, what is persuasive writing?
Using language skill to convince someone to agree with your opinion OR take a specific action.
One way to build ETHOS is through 'awards and achievements.' Name one award or achievement someone could mention to build credibility.
Grammy, student award, president, winning a basketball game, completing a degree, etc.
One way to use PATHOS is 'emotionally charged language.' Which of these uses emotionally charged language: 'It was hot' OR 'Been hotter than a hundred suns, I can't find no shade'?
'Been hotter than a hundred suns...'
The extreme language makes us FEEL the suffering.
One way to use LOGOS is to 'include reliable sources for data and statistics.' What's an example of a reliable source?
peer-reviewed studies, government agencies (CDC, WHO), universities, established news organizations, scientific journals, expert organizations.
Fat Bear Week encourages people to vote for their favorite bear and learn about wildlife. Which appeal is the campaign using—ETHOS, PATHOS, or LOGOS?
PATHOS
Name TWO of the three persuasive appeals we learned last week.
ETHOS, PATHOS, LOGOS
Tyler, the Creator mentions Pharrell in his Grammy speech, saying Pharrell 'allowed me to be comfortable with myself.' Is he building ETHOS, PATHOS, or LOGOS? Why?
ETHOS. He's showing a Mentor's Influence. He has credibility and connections.
What is FIGURATIVE LANGUAGE? Give ONE type and explain it.
Language that isn't literal. Metaphor, Simile, Hyperbole
Kanye West says 'No one man should have all that power.' What LOGOS argument is he making about power and responsibility?
He's using logical reasoning.
An activist says 'ICE separates families and destroys communities.' That's an appeal to which? ETHOS, PATHOS, or LOGOS?
PATHOS
According to the slides, persuasive writing can appeal to people in different ways. We can appeal to _____, _____, or _____.
Logic and reasoning (LOGOS), emotions and ideals (PATHOS), credibility (ETHOS)
facts, feelings, trusting
Jon Pardi says 'I've been up since the crack of dawn just tryna get paid.' How is that building personal credibility?
ETHOS. He's showing work ethic. He's showing hardworking.
Wu-Tang Clan says 'Cash rules everything around me.' What LOGOS argument are they making?
In capitalism, money is the ultimate authority. Everything revolves around it.
According to the presentation, 'use real-life examples to make the topic relatable' is a LOGOS strategy. Why would that help convince someone?
Because concrete examples prove your point.
As educators, counselors, and financial-aid professionals who help students navigate college every year, we strongly recommend that seniors complete the FAFSA even if they assume their family will not qualify for aid.
The presentation said 'We can appeal to other people in different ways to convince them to agree with our opinion.' Give ONE example of a way we could convince someone—that is, ONE appeal we could use.
Any of: showing facts/logic (LOGOS) | making them feel something (PATHOS) | proving we're trustworthy (ETHOS)
According to the presentation, one ETHOS strategy is to 'mention references to credible sources.' What does that mean? Give an example.
Name trusted experts or organizations to prove you know what you're talking about.
Wu-Tang Clan says 'Cash rules everything around me.' Is that a metaphor, simile, or hyperbole?
METAPHOR
Tyler, the Creator says the Grammy in the 'rap/urban' category is a 'backhanded compliment.' What LOGOS argument is he making?
He's arguing: the industry says you WON, but you're still segregated into a separate category. Winning + segregation = the problem doesn't go away. That's a logical argument about systemic racism.
Texas schools reported losing more than 14,000 immigrant students last school year amid increased immigration enforcement. When students are afraid that going to school could put their families at risk, immigration policy stops being an abstract argument—it enters the classroom.
LOGOS
According to the presentation, the MOST EFFECTIVE persuasive writing uses _____
A MIX of these appeals
Jon Pardi says 'I can only get so fancy.' How does this line build or HURT his personal credibility?
It BUILDS credibility. He's being honest about his limitations. Honesty = trustworthiness.
Here are two ways to say the same thing:
(1) 'I was waiting for him' OR
(2) 'I sat in the dark, staring at my phone, waiting for a text that never came.' Which one uses vivid description?
OPTION 2.
According to the presentation, 'use quotes from experts on the topic' is a LOGOS strategy. What makes an expert quote stronger than just your own opinion?
An expert has credibility + knowledge. Their quote proves your point isn't just YOUR idea—it's backed by someone with real authority/experience.
In the Cornell case, the question is bigger than whether you personally believe one headline. A university conducted dozens of interviews after a student alleged she was drugged and sexually assaulted, yet no criminal charges were initially filed. Now the investigation has been reopened. If institutions ask students to trust them with their safety, what should happen when students believe those institutions failed them?” Identify two appeals and explain where the shift occurs.
LOGOS + PATHOS