Chicago
Updates
Updates
Our newest and 2nd biggest account in Chicago
What is CDW?
The efficiency metric often used to buy and optimize media
What is Cost per Impression (CPM)?
This data visualization tool keeps hiking its prices
What is Tableau?
This unicorn has worked in the Boston, New York and Chicago offices
Who is Jon Lopes?
Although this beauty retailer is mostly serviced on the West Coast, 3 DNAers in Chicago work on this account
What is Sephora?
This team within DNA helps process 6 petabytes of data each year
Who is Data Operations?
A measure of how much of an ad is watched or for how long it is seen
What is Viewability?
This acronym is our custom data warehouse & dashboard solution
What is iMar?
This data loving Unicorn is the 2024 heart of the company
Who is Kathleen Metzger?
"Are you ready for it"? Our "blank space" client is advertising for two October cultural events
Led by Dave, these unicorns turn rows into revenue with tools like iROAS
What is Data Science?
A survey response metric that measures love for a brand
What is Brand Favorability?
This popular programming language could scare a horse (or a unicorn!)
What is Python?
These two unicorns could have their own wellness studio
Who are Kyle Lim and KK Brown
This iconic boardgame is back but YOU CAN'T PASS GO!
What is McDonald's Monopoly?
Built by Digitas, this "unicorn" embodies a client's growth audience
What is a DigitasAI audience agent?
This MMM output measures bang for buck
What is Return on Investment?
This AI-powered index shows how well brands connect with their audiences compared to competitors, giving a clear, simple score based on multiple types of consumer data
What is NX Score?
This Maroon parks his e-bike in front of 35 West Wacker
Who is Daniel Sa?
We are helping this client sell more of their best-selling tighty whities with our modeling tool iROAS
What is Duluth?
With over 250MM unique IDs, this proprietary identity solution fuels our audience insights and business forecasting
What is Epsilon People Cloud (EPC)
Some consider this the most over-hyped metric in the industry
What is Attention?
This tool transcribes trending social videos & makes them searchable for social listening
What is All Ears?
These 2 Unicorns hosted a DNA podcast during the pandemic
Who are Eli Lichtman and Josh Lebovitz?
This small appliance client (that isn't very small) sells over half their yearly volume in just the holiday period alone, requiring complex forecasting, pacing, and dynamic daily targets from our DNA team
What is KitchenAid/Whirlpool?
This group of small, but mighty unicorns can help you answer the questions you can't answer elsewhere through data partners and primary research
What is Strategic Intelligence?