Marketing 101
Name Molly's direct reports
OPEN, Babcock, Kolber, Santana & Friese
In FY24, THD launched a NCAA campaign featuring this former basketball player
Shaq
What is BODFS?
Buy Online Delivery From Store
Name Jordan's direct reports
Post, Qu, Upton, Lopez/Pugh
What is Kelley's favorite hobby?
Baking
What 2 marketing initiatives kicked off in FY24 increasing headcount by 30 across both marketing & online
Private Brands & Personalization
The voice of THD is this actor.
Josh Lucas
The Online Contact Centers report into what organization?
Customer Experience (Carey)
In q1, what % of online orders were fulfilled online?
What year did Julie start working at THD?
2014
OAM has a goal to reach $1B in revenue by what year?
2027
What is 1 of the 4 reasons a company should be a part of our OAM network?
double their ROAS, 1.5x incremental traffic, conversion rates up 26%, sales up 28% per visit
Where does THD rank in the top 100 online retailers?
4
During the Q1 call, AMC announced that what percentage of online orders are now available for self service returns through their MyAccount Profile.
70%
Where did Molly work right before joining THD?
Delta
In FY23, how many customer transactions did we have?
1.76 billion
Approx. how many associates do we have in the marketing org?
800
Who did THD recently expand it's partnership with to improve interconnected shopping experience and convenience?
Instacart
What are the 5 D's that product management uses?
Define, Discover, Design, Develop, Deliver
Where did Jordan Broggi attend undergrad?
University of South Carolina
How many actions do we track taken by the customer to create a customer segment?
6,000 actions
In FY23, how many customer transactions did we have?
1.76 billion
How many patents did the Online Data Science team file in 2023?
9
Lara's dog is named this baseball teams field.
Chicago Cubs (Wrigley Field)