What is the Theory?
Why do I forget?
What's Wrong with my Brain?
100

When we fail to pay enough attention to something, the memory never gets stored.

Encoding failure

100

Recognizing a face but not remembering their name

Recognition

100

A person who can recall childhood but forgets recent events likely has this type of amnesia.

Anterograde amnesia

200

Omar learned some French vocabulary for a course two years ago but hasn’t practiced since. Now, when his cousin from Guadeloupe visits, he realizes he can hardly remember any of the words.

Decay theory

200

If you can’t remember the name of your childhood teacher until you visit your old school

Context-dependent memory

200

This part of the brain is crucial for forming new memories.

Hippocampus

300

After a bad breakup, Jaden finds it hard to recall details of his relationship — like the exact date of their anniversary or what caused most of the fights.

Motivated forgetting

300

Remembering information without any cues, such as an essay question

Recall

300

A neurological  disorder that results in severe memory lost, confusion, and distorted thinking.

Alzheimer’s Disease

400

During her exam, Kelsey saw a question she knew she had studied the night before, but she just couldn’t recall the answer — until she left the exam room, when it suddenly popped into her head.

Retrieval Failure

400

A student studies best when in the same emotional state as when they learned the material

State-dependent memory

400

A person is unable to remember what happened to them before the trauma/accident.

Retrograde amnesia

500

Forgetting your new password because you keep recalling your old one

Proactive interference

500

When learning something a second time is faster than the first

Relearning

500

“I was there; I saw it with my own eyes” represents what memory distortion challenges in the legal system.

Eyewitness Testimony

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