Marketing
What are the five Ps of marketing?
product, price, place, promotion and people
One of the offices a bank has.
A branch
Clothes that are made and sold cheaply, so that people can buy new clothes often.
Fast fashion
A place where people buy and sell stocks and shares.
The stock exchange
The business of trying to persuade people to buy products or services
Advertising
What qualities should a brand have?
It should be recognisable and attractive.
A verb which means to pay money into your bank account.
Deposit
The use of wireless technology to make a payment using a credit card or debit card, or a cell phone.
Contactless
A person whose job is to buy and sell stocks and shares for people who want to invest money.
A stockbroker
A service that allows you to send and accept payments without having
to enter your financial details
A digital wallet e.g. PayPal
What is meant by branding?
It's how a brand creates an identity for itself.
The verb that describes what a bank does when it gives money to a customer who agrees to pay it back.
To lend
What do you call the name of the place where large quantities of rubbish are buried?
A landfill site
What is an economic bubble?
A bubble is an economic cycle that is characterized by the rapid escalation of market value. This fast inflation is followed by a quick decrease in value, or a contraction, that is sometimes referred to as a "crash" or a "bubble burst."
Able to be recycled, used again.
Recyclable
What is meant by positioning?
It is the position held by a product in the opinion of consumers, in comparison with its competitors.
An agreement that allows you to borrow money from a bank or similar organization, especially in order to buy a house.
A mortgage
Why shouldn't you save your card details for future purchases on a website?
Because your details could be stolen. This is especially true if you are using an open wifi network or if the website is hacked.
Bitcoin, real estate, tulips, dot-com companies
The name of the type of thief who steals from a bank.
(Bank robber)
What is differentiation?
Differentiation is a marketing tool used to distinguish a product from others in the same category.
What do you call an amount of money that a customer with a bank account is temporarily allowed to owe to the bank, or the agreement that allows this?
An overdraft
How can you identify a secure website while shopping online? Name two ways.
From the padlock next to the URL and buy checking for https.
What is the first phase of an economic bubble? Name it and define it.
Displacement: when investors get very excited about a new or innovative product or technology.
Name the five phases of an economic bubble
1. Displacement
2. Price Boom
3. Euphoria
4. Profit-taking
5. Panic