Vocabulary
Will not bend / stiff /
Read the word: manufacturer
manufacturer
Read the word: mechanic
mechanic
What was Joe's plan for selling the Niota?
To rename the Niota "Car"
Why couldn't the Niota compete with the Rondo?
The Niota's engine wasn't as good, and/or it was more expensive
What does the word "extracted" mean?
Pull something out
Read the word: campaign
campaign
Read the word: technique
technique
How would Car get free advertising?
Every time someone said the "Car" they would be saying the name of Niota
Why had the lawyers checked on the name "Car"?
To see if it was legal to use the name "Car"
What does the word "disassembled" mean?
take apart
Read the words: advertising agency
advertising agency
Read the word:mesmerized
mesmerized
What does the creative department of an advertising agency do?
Makes up ads and commercials, ideas for marketing
The Biggest Selling / The Number One in the Nation / The Original Imported
What does the word "media" mean?
Newspapers, TV, radio, etc.
Read the word: disassembled
disassembled
Read the word: hypnosis
hypnosis
hip - no - sis
How was hypnosis used in surgery?
As an anesthetic / pain reliever
How much was the advertising budget for Car?
$1 million
What does the word "franchise" mean?
The right to sell something / the right to use copyright and trademarks
Read the word: mileage
mileage
Read the word: hypnotist
hip - no - tist
How did the president of Niota feel about Joe's plan when Joe told him his idea?
The president didn't like it - he didn't think it would work
What did Joe offer the angry dealer who called?
An exclusive franchise to sell Car