Provide Full Name
IMP
Impressions
Who create the Apex Local OTT Sheet
Account Leads
Where should you look to check benchmarks/apex discount?
LionBox in Digital Partner 24_25
FEP
Full Episode Player
Name 4 things listed on the buyers guidelines
Flight
Length
Content Type
Frequency Cap
Recency Cap
Device Type
Reporting Cadence
Demo/Targeting
What should you be sure to notice on clients preferred vendor list
Be sure you notice which product the client is looking for. For example, Peacock has a few different products. Peacock, Peacock + NBCU FEP (CTV or Cross Device), Peacock + NBCU FEP + Boost (3rd Party), Peacock + NBCU FEP + NBCU Pre-Roll (Peacock AX) Cross Device only and Boost (3rd Party). For this client, they noted they want Peacock + NBCU
VCR
Video Completion Rate
Frequency cap recommend
3x per user per 24 hours
Define Frequency Cap
KPI
Key Performance Indicator
Ex. IMP Delivery or Video Completion Rate
Recency Cap recommened
1x per user per 60 min session
Define Recency Cap
A recency cap is a type of control used in digital advertising to limit how recently a user can be shown the same ad again. It helps manage ad fatigue and ensures a better user experience by spacing out ad exposures.