What is ethos?
Credibility
What device compares using “like” or “as”?
Simile
What is a thesis?
Main argument
Why do authors use ethos?
To build trust
What is a rhetorical question?
Question not meant to be answered
What is pathos?
Emotion
What device gives human traits to objects?
Personification
What is a counterargument?
Opposing viewpoint
Why use pathos?
To connect emotionally
What is anaphora?
Repetition at the beginning
What is logos?
Logic
What is exaggeration called?
Hyperbole
What is refutation?
Proving the other side wrong
Why use logos?
To prove with logic
Why use short sentences?
Emphasis
What is tone?
Author’s attitude
What is repetition?
Repeating words/phrases
What is syntax?
Sentence structure
What is parallel structure?
Same pattern in sentences
What is a tone shift?
Change in tone
What is diction?
Word choice
What is imagery?
Descriptive language
What is connotation?
Emotional meaning of a word
What is juxtaposition?
Contrast between ideas
Why are rhetorical choices important?
Strengthen argument and persuasion