This scam tries to trick you into entering your password on a fake website.
PHISHING
The practice of comparing prices across different stores before buying.
COMPARISON SHOPPING
When you buy something just because everyone else is doing it.
SOCIAL PROOF BIAS
Making a plan for your money before spending.
BUDGET
This type of fraud happens when someone steals your personal financial information.
IDENTITY THEFT
When a Company offers a low price, then pushes you to pay more with extra charges.
BAIT AND SWITCH
The fee you pay regularly to keep a service, like Netflix.
SUBSCRIPTION
When you say "yes" to stay consistent with a choice you already made.
COMMITMENT AND CONSISTENCY BIAS
Looking for price matching guarantees can help save money when stores do this.
COMPETITION
A way to protect your accounts by requiring both a password and a code sent to your phone.
TWO-FACTOR AUTHENTICATION (2FA)
A scam where you get an email or message pretending to be from a friend asking you to click a link.
FRIEND SPAM
The cost per single item, often listed in grocery stores.
UNIT PRICE
When you buy something because a famous person promotes it.
AUTHORITY BIAS OR INFLUENCER
A strategy that helps you avoid impulse buying when shopping online.
WAITING BEFORE PURCHASE/MAKING A WISH LIST.
One way to monitor your financial safety is to check this report once a year.
CREDIT REPORT
Hackers stealing personal info from a company's system is called this.
DATA BREACH
An online feature that remembers your browsing history.
INTERNET COOKIE
The idea that a product seems more valuable when it's scarce or limited.
SCARCITY BIAS
Why should consumers be cautious of dark patterns online?
BECAUSE THEY TRICK USERS INTO BUYING OR SIGNING UP UNINTENTIONALLY.
If someone steals your identity, one step take immediately.
REPORT IT TO THE FTC OR CREDIT BUREAUS.
A Ponzi scheme pays old investors with new investor's money. What kind of fraud is this?
INVESTMENT SCAM
This fee is hidden until checkout, such as handling or transcation charges.
HIDDEN FEE
Tricks like "buy now, only 2 left!" are examples of this bias.
SCARCITY BIAS
Two key factors a consumer should compare before making a purchase.
PRICE AND FEATURES/QUALITY
A company is structured so that lower-level employees are recruited and have to make payments, which go to higher-level employees.
PYRAMID SCHEME