Funnel Frenzy
Which step of AIDA aims to simply capture the customer’s curiosity?
What is attention?
Which type of salesperson tries to bring in new customers?
What is an order-getter?
What is a common advantage of digital advertising?
What is the ability to target very specific audiences?
A pull strategy encourages:
What is consumers request a product from retailers?
A message channel is best described as:
What is the media to deliver a message?
A consumer reads an ad and begins comparing the brand to alternatives. Which step of AIDA is this?
A missionary salesperson’s main job is:
What is promoting the product and not taking orders?
A company uses cookies to show ads to visitors after they leave its website. This is:
What is retargeting?
Which is an example of push promotion?
What are trade allowances paid to retailers?
A company wants customers to see its new car design clearly. Which message channel fits best?
What is a podcast interview?
An ad featuring social proof (reviews, testimonials) is most likely trying to stimulate:
Which compensation method creates the highest risk for income fluctuations?
What is straight commission?
An ad designed to reinforce brand recall during the maturity stage of the product life cycle is:
What is reminder advertising?
In the adoption curve, which group adopts first?
What are innovators?
A brand uses complicated technical jargon in a commercial. Customers do not understand the message. What went wrong?
What is the encoding didn’t match the customer’s frame of reference?
A company sends a “Back in stock!” email. Which objective does this fulfill?
What is reminding?
Which sales presentation style allows for some structure, but adapts to customer needs during the conversation?
What is the selling formula approach?
A company pays a blogger to promote its product but the blogger does not disclose the sponsorship. This violates:
What are the FCC influencer regulations?
Which sales promotion method is targeted at a company’s own sales force?
What are sales contests?
Which of the following is the BEST example of noise interfering with the communication process?
What is a TV viewer can’t hear the ad because people are talking in the room?
Which promotion objective is MOST important when launching a new product category that customers do not yet understand?
What is primary demand?
A company wants its sales reps to work closely with large customers who need tailored solutions. The BEST approach is:
What is team selling?
Retail media networks (example: Amazon sponsored listings) are growing because:
What is they reach shoppers at the point of purchase?
A company launches a massive coupon promotion. Sales spike, then drop sharply before leveling off. Why?
What is customers stocked up during the promotion?
Two consumers see the same ad. One interprets it as funny and trustworthy; the other thinks it is annoying and unprofessional. According to the communication process model, this difference is caused by:
What are differences in their decoding and frame of reference?