Why Change
The Hammock
New Way
Trisha
100
What Percentage of Conversations fail? 

89%

100

Clients retain (Blank) % of beginning of Meeting? 

70%

100

What are the 5 components? 

Goals 

Challenges/Trends/changes

Flawed Approach 

Consequences of no change

New Way

100

Name of Husband

Anthony

200

How much more valuable is industry insight over product? 

4X

200

How do you get 100% retention at the beginning of the meeting? 

Hot Opening

200

Where do you research Industry Trends? 

ZoomInfo 

Google

200
How many Children 

3

300

What is the percentage of clients that stick with status quo? 

60%

300

How do you pull someone out of the Hammock? 

Grabbers

300

3 criteria for compelling event

DAILY DOUBLE!!! 

The Event

Deadline 

Consequence of not changing 

300

Where did she grow up? 

Portland 

400

74% of 'buys' come from.....? 

Painting a Vision

400

After the meeting, the client remembers: 

______ 1hour

______ 4 hours

______ 24 hours

50%

25%

less than 10%

400

What are you tying your flawed approach, Consequence, and New Way back to? 

Company Goals 

400

Who is Her VP

LaMont Boykins

500

Who came up with Prospect Theory? 

Daniel Khaman 

500

Can you name the techniques for pulling someone out of the hammock? 

Numbers play

Words in Common 

Props 

Reaction Questions 

What if Statements

500

A new way statement should start with......?

What if you could....

500

How long has she been married?

2 years

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