Economical
An Instagram influencer posts a “what I eat in a day” featuring organic groceries, supplements, and expensive meals. Not everyone can afford to follow this lifestyle.
socioeconomic status (SES)
fitness creators promote gym memberships, personal trainers, and paid workout programs, which many lower-income individuals cannot access.
economic inequality
Wellness influencers often promote protein powders, vitamins, and skincare products to followers who are able to regularly spend money on these items.
middle- and upper-class consumer
A viral “morning routine” trend includes workouts, journaling, and healthy meals. People with more money and time are more able to benefit from this trend.
What is the Fundamental Causes Theory?
An influencer promotes a supplement on Instagram through a sponsored post, even though the product may not be scientifically proven.
profit incentive