glossary
promotional mix elements
promotional approaches
promotional terms
review
100
instruments of communication (newspapers, magazines, radio,etc.) designed to reach the mass of people.
What is mass media
100
any paid form of nonpersonal presentation of ideas, goods, or services made by an identified sponsor.
What is advertising
100
promotion is used to motivate customers and increase desire for merchandise.
What is rise
100
type of promotion aimed within the industry.
What is trade promotion
100
a customers reasons for buying goods and services.
What are buying motives
200
a written news story sent as publicity to a newspaper or a magazine.
What is press release
200
personalized two-way communication with a customer in the process of exchanging merchandise for money or a credit.
What is personal selling
200
promotion is used to persuade customers that the business's version of a product is best and why.
What is peak
200
type of promotion used by retailers to attract customers.
What is retail promotion
200
honest reasons that a customer hesitates to buy.
What is objections
300
attractive and appealing physical display of merchandise combined with effective store layout and decor.
What is visual merchandising
300
newsworthy information
What is publicity
300
promotion is used to gain customers loyalty with reduced prices and reinforce their choice.
What is decline
300
aimed directly at customers
What is customer promotion
300
the stores that attract customers to shopping centers and malls.
What is anchor stores
400
promotional information packages that contain press release and photos.
What are press kits
400
activities designed to build positive relations with the customers, employees, and the community.
What is public relations
400
promotion is used to introduce trends and create interest in new merchandise.
What is introduction
400
designed to sell specific merchandise items.
What is product advertising
400
the path a product takes to get from the producer to the customer.
What is channel of distribution
500
communication with customers about goods/services to create demand and encourage purchases.
What is promotion
500
promotional activities designed to increase customer traffic, sell goods, and improve company image.
What is sales promotion/ special events
500
promotion is used to emphasize large markdowns.
What is obsolescence
500
specific media forms from which to choose for an advertising campaign
What is media vehicles
500
selling merchandise using communication devices; includes TV retailing and computer (internet) retailing.
What is telecommunication retailing
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