Halloween by the Numbers
Americans are projected to spend this amount on Halloween in 2025.
13.1 billion
What percentage of Halloween shoppers expect higher prices due to tariffs?
79%
What percentage of people start shopping before October?
49%
What is the number #1 costume choice for children as reported by the National Retail Foundation? (Hint: Superhero)
2.3 million children plan to be Spider-Man
What percentage of U.S. consumers plan to celebrate Halloween?
73%
What percentage of consumers noticed candy prices increased this year?
86%
Do more people purchase more Halloween items online or in-store?
In-store
What is the number #1 costume choice for pets as reported by the National Retail Foundation?
1. Pumpkin 2. Hotdog 3. Bumblebee
How much money will Americans spend on candy this Halloween?
3.9 billion
Who is impacted most by the tariffs on Halloween items?
Consumers and retailers
How much (in dollars) does the confectionary (sweets) industry impact the US economy?
49 billlion
What is the number #1 costume choice for adults as reported by the National Retail Foundation?
5.6 million adults plan to be a witch