General Information
Market & Competition
Services, Marketing & Regulation
100

Who are the founders of Kaspi.kz?

Vyacheslav Kim and Mikhail Lomtadze

100

Why is it difficult for new companies to enter this market?

They need a lot of money, technology, and customer trust.

100

What program allows customers to buy products in installments with 0%?

Kaspi Red

200

Why is Kaspi.kz called a super app?

Because it combines banking, shopping, payments, and many services in one application.

200

What is the competitor from Freedom Holding?

Freedom Pay

200

What marketing strategies does Kaspi.kz use?

Social media, bloggers, TV ads, and simple daily use.

300

How many people use Kaspi.kz every month?

More than 14 million users.

300

Which Halyk Bank platform competes with Kaspi.kz?

Homebank and Halyk Market.

300

Which organizations regulate Kaspi.kz?

The Agency for Regulation and Development of the Financial Market and the National Bank of Kazakhstan.

400

What is the mission of Kaspi.kz?

To make money and shopping services simple, fast, and safe.

400

Who is the main target audience of Jusan App?

Young users and students.

400

Why is Kaspi.kz so popular in Kazakhstan?

It is easy to use, fast, safe, and has many useful services in one app.

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