This 2014 hit by Pharrell Williams was nominated for an Academy Award and was featured in the movie "Despicable Me 2
"Happy"
Eat Fresh
Subway
____ is a system made available for consumer use; it is anything that can be offered to a market to satisfy the desire or need of a customer.
A product
How many types of products did we discuss?
4
How many steps of product development are there?
7
This 2008 hit by Katy Perry features the lyrics "Do you ever feel like a plastic bag?" and was known for its uplifting message
Just do it
Nike
What is a consumer behavior pattern where consumers become committed to a particular brand and make repeat purchases over time?
Brand loyalty
Bought often and is a product that is needed easily.
Convenience
What is step 3?
Develop a business plan
Who sang Laugh Now Cry Later?
Drake
Obey Your Thirst
Sprite
What protects a brand name, logo, or design legally?
Trademark
Consumers put in special effort to get this product because it is unique.
Specialty
What is the step where you brainstorm ideas?
Sung by Celine Dion, this 1997 song was the theme for the movie "Titanic" and became a worldwide hit.
"My heart will go on"
Impossible is Nothing
Adidas
In movies or TV shows, what is it called when a brand is subtly featured?
Product Placement
Convenience
When do you introduce the product?
Step 6
What year did After Hours by The Weeknd get released?
2020
A Better Everyday Life at Home
IKEA
What is the demand for a product or service in the entire market?
Market Demand
Funeral services would fall under which type?
Unsought
When do you see who the best customers are?
Step 7: evaluate customer acceptance