Marketing research helps companies determine customers needs and wants through this function.
Product / service management
100
Influencing how people choose to spend their time and money on entertainment.
Entertainment marketing
100
Channel Management is another name for this function.
Distribution
100
4 types of Market segmentation.
Demographic segmentation, Behavioral segmentation, Psycho graphic segmentation, and Geographic segmentation
100
This function provides customers with the goods and services they want.
Selling
200
Who is responsible for managing products/services?
The Product Service Manager
200
What is Promotion?
Ways to make customers aware of products and encourage them to buy
200
This function helps determine how much to charge for a product/service.
Pricing
200
The range of prices charged for a category of merchandise
Price Points
200
________________ is a great source of information. Studying their buying habits may reveal patterns that offer insights into product offerings.
Customer
300
The factors that affect product/service management.
Customer Needs and Wants, Company Goals and Strategies, Cost and Available Resources, Competition
300
The number of times per advertisement, game, or show that a product or services is associated with an athlete, team, or entertainer.
Gross Impression
300
The price charged for a product or service.
Selling Price
300
The art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value.
MARKETING MANAGEMENT
300
The minimum sales required to cover all of the expenses of organizing, promoting, and running an event.
Breakeven point
400
The phases of product/ service management.
Introduction, growth, maturity, and decline
400
Promotional message to a specific group of customers.
Direct Marketing
400
Pricing decisions dictate how much to charge for _______________________ in order to make a profit.
goods and services
400
This function of marketing is what companies do to find out about customers, their habits, and attitudes.
Marketing- information management
400
What are the four P's of the marketing mix
price, promote, products, and place
500
What role does product/service management in marketing?
Affects positioning of the product, improves product success, and gives the product a image
500
One way communication about a product with a potential customer.
Advertising
500
How a channel of distribution is made up of?
The organizations and individuals who participate in the movement
500
This Marketing Information System is a type of management information system, which helps:
To organize and analyze the data results, To monitor the marketplace, and To develop strategies for future marketing activities
500
_______ is sometime referred to as marketing programs.