Prospecting + Pitching
A way to find the decision maker and influencers within your accounts and organize them into lists
What is Sales Navigator?
Who is the person in the POD responsible for communicating with the partner?
Who is the CM?
One available KPI metric through this channel is Audio Completion Rate
What is Podcast advertising
This person within the POD is responsible for managing pacing and communicating that to client
Who is the CXM
This is the first place to go when you have a brand new opportunity
Salesforce
MLB
This will (supposedly) help you get contact info for your targets
What is Seamless?
What makes our data, ML Insights, different than what our competitors offer?
Bombora +
20 years of historical campaign engagement data
This is the only competitor that also offers Podcast/Audio advertising
What is Terminus (Now DemandScience)
This person is the first person to go to when client has billing issues
Who is Gregory Scott, Hema Dhir, or MLContracts@madisonlogic.com
MLB Prioritize
Do this before setting up Gong Engage Flow
What is "making sure contact info and names for your prospects are updated in SFDC"
When MLB gives you a low volume of avails, use this email alias to double check / get better avails
What is inventoryavailabilty@madisonlogic.com
This is the rate card for Audio / Podcasts
What is $40
Create a SFDC case
These are the tools that ML has available to support sales in prospecting efforts
Seamless
Gong Engage
Pitch this when client wants an MQL / HQL that is slightly more nurtured
Double Touch
BANT
Multi-Channel campaigns
You must have this in hand before using MLB Prioritize
What is a TAL
The specs for this channel are a :15 second or :30 second ad spot
What is CTV
This is the person to go to if your client would like to connect to their MAP or CRM
Who is Rob Van Brundt
These are the names of some of ML's marketing team
Who is Josh Thomas
Craig Z
Betsy
When following up with a BANT lead that the ML Marketing team has provided, don't follow up with this
What is, "I see you downloaded this content"
This person in the POD is responsible for building asset preview links and making any adjustments via SFDC task
Who is the CM?
$50-$60 CPM is the ballpark range for this product
What is CTV
This is the person to go to when you have a display question that your CM / CXM cannot answer
Who is Dan Ward?
This is the name of the system that will be replacing Bonusly and CultureAmp
What is Innovation Minds?