A
What is "ad" short for?
Advertisement
Why is advertising important for businesses?
The only way people know about their products
What is a hyperbolic claim?
Exaggeration
What is an "influencer"
Someone who claims to be important and who's opinion is apparently valued.
What are some of the negative affects of harmful advertising?
It can create unrealistic expectations, decreased self esteem and higher levels of anxiety.
Why would advertising companies try and manipulate us?
They want to manipulate you so that you get hooked onto their products and so you will buy them!
What does FOMO stand for?
Fear of Missing Out
Why can fake ads make people upset
because they won't get what they're expecting
What are echo chambers?
Echo chambers are when people are continuously being exposed to content and ideas that are similar to things people have recently watched, liked or followed
How might market manipulation be bad?
Market manipulation is bad because this can make people not be able to think clearly.
What is an unrealistic expectation?
Something that people might think they'll get, but they can't actually have
Why is it good to have breaks from your phone and talk to people face to face?
It can improve your ability to understand other people's emotions, and make deeper connections.
How would exaggerated marketing effect people?
It can create unrealistic expectations and lead to disappointment and people being unhappy
Where in the text can you find information about the modern era of digital media and how the strength of marketing has grown?
= In paragraph 1.
What did H.G. Wells claim about advertising?
It is "legalized lying"
What are some consequences of body dissatisfaction caused by ads?
Anxiety, Stress, Depression, Eating Disorders, Self-Harm
How can the impact of these advertisements be mitigated?
Media literacy education can help consumers recognise manipulative tactics used in these advertisements. Regulatory frameworks can also help to curb certain forms of marketing manipulation and extremist messaging.
Who is the researcher that studied the data for social media impact of teens?
The researchers who studied the social media impact on teens was Dr Danielle Einstein.
Why might weight loss products often promise rapid and significant results?
Because people want to lose weight without really trying
Why is FOMO a concern for mental health?
It creates feelings of stress and anxiety, and can lead to addiction to social media/technology