Chanel Heritage
Icons
VM standards
Display strategy
VM terminology
100

What is the inspiration behind the quilted leather? 

What is equestrian saddle?

100

Which Black creation should never be displayed? 

What is TLC? 

100

When merchandising ready to wear the product always faces this direction to show full silhouette. 

What is a face out? 

100

What is the name of the day where new seasonal arrivals are displayed? 

What is Collection launch? 

100

Another word for front of boutique 

What is the facade? 

200

What are the 4 chanel contrasts? 

what is 


feminine & masculine 

Heritage & unexpected

Casual & sophistication 

Minimalism & Ornamentation 

200

Which HB wall currently displays TLC?

What is HB 1?

200


  • Displays should always reflect the allure of the collection with respect to the colors, shapes and styles to create


What is Balance and flow

200

All updated VM photos can be found in…

What is One Drive?

200

Long glass tables used in RTW to Feature HB’s, knits & footwear ? 

What is an etagere? 

300

How many secrets to the iconic tweed jacket? 

What are 8 secrets?

300

What year was the “little black dress” created?

What is 1926?

300


  • When executing a VM rotation, this document must be followed to the detail.


What is VM preview/ VM guidelines?

300


  • This zone is often the first impression and must reflect seasonal storytelling.



  • What is the window display?


300

Secondary window display featuring HB & SLG grouping as well as F&B?

What is a vitrine?

400


  • Chanel’s most famous quote: “Before you leave the house, look in the mirror and…”



  • What is “…take one thing off”?


400

What iconic creation started it all? 

What is #5?

400


  • These VM tools are used to elevate footwear and create height variation.



  • What are risers or podiums?


400

When merchandising new collection, colors and silhouettes must be grouped by…

What are thematics?

400


  • This type of mannequin pose is featured in our window. 


What is a modern pose?

500

what are the five Heritage pieces in RTW?

What is the tweed suit, tweed jacket, the palazzo pants, the little black dress the knit cardigan?

500

What are the 4 chanel icons?

What are the 2.55, two tone shoe, tweed jacket, little black dress, 

500

Which two categories do we utilize a soft sensor?

What is SLG & RTW?

500

What is the name of the Secondary wall display in HB 2 & SLG

What is a niche?

500

This Vm tool is used to display SLG’s & CJ on HB wall?

What is a Lux Case?

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