GTM
The meaning behind the abbreviation, TDK.
What is: "Title, Description, & Keywords"?
GTM
What is "Go-To-Market"?
Clicks divided by impressions.
What is click through rate?
A beloved, scenic spot in Graham Texas where team members gather annually to learn, grow, and of course, draw the GTM framework.
What is Wildcatter Ranch?
Customers are Luke Skywalker, and we (the brand) are this little green fellow.
Who is Yoda?
MOT 3
What is Shared Media (Social UGC)?
GGP
What is, "Gaming Gear & Peripherals?"
The definition of R.O.A.S.
What is return on ad spend?
Throughout the mid 2010s, BenQ was the official monitor sponsor of this now-defunct esports league.
What is "Major League Gaming"?
The 3 component parts of the "one-liner".
What are: "problem, solution, and result"?
The "0th" moment of truth.
What is "Inbound Mkting (TDK-SERPO)"?
STP
What is Segmentation, Targeting, and Positioning?
The cost per thousand impressions.
What is CPM?
Its banging signals the time for the monthly all hands has come.
What is the gong in Bluebonnet?
In describing the steps of the "hero's journey" Donald Miller recounts the plot of this 2002 Matt Damon spy-thriller.
What is "The Bourne Identity?"
The three triangles needed to prepare the GTM plan.
Product Brief, Marketing Brief, and Communication Brief
IMC
What is "Integrated Marketing Communications"?
The percentage of visitors to a particular website who navigate away from the site after viewing only one page.
What is Bounce Rate?
In 2006, BenQ Mobile sponsored this Spanish Soccer Club.
What is "Real Madrid"?
The bottommost section of a Donald Miller-approved landing page.
What is "The Junk Drawer"?
The 5 major boxes of the GTM framework are adapted from this Fortune 500 consumer goods company's "Activity System".
What is Procter & Gamble?
PGC/BGC
What is Professional-Generated Content/Brand-Generated Content
The average number of times a person in your target audience sees a specific ad or piece of content over a defined period
What is Frequency?
The official brand name of BenQ's erstwhile bluetooth electrostatic speaker?
What is "treVolo"?
The 7th and final step of the SB7 framework.
What is "and ends in success."?