Email Types
What is a welcome email?
This email welcomes new subscribers and introduces your brand.
What is an A/B test?
A method used to test two different email versions to see which performs better.
What is the open rate?
Shows the percentage of recipients who opened your email.
What should your email subject line aim to do?
Your subject line should grab attention and create curiosity to increase open rates.
What is a promotional email?
This email promotes limited-time offers and encourage quick action.
What is segmentation?
The practice of dividing your email list by behavior or demographics.
What is the click-through rate (CTR)?
Indicates how many people clicked a link inside your email.
Why is optimizing emails for mobile devices important?
Most users open emails on mobile devices, so emails must be responsive and easy to read on small screens to improve engagement and reduce unsubscribes.
What is a customer service email?
This email help solve customer issues, respond to complaints, or provide support.
What is personalization?
This strategy uses subscriber data like name, location, or past behavior to tailor email content.
What is the unsubscribe rate?
This rate tracks how many users opt out of your email list.
Why should you avoid using too many images or large files in your emails?
Using too many images or large files can slow down loading times, cause emails to be marked as spam, or not display properly, leading to poor user experience and lower engagement.
What is a cold email?
This is an unsolicited email sent to a new contact with no prior relationship.
What is omnichannel marketing?
A strategy that integrates email marketing with other channels like social media or SMS for consistent messaging.
What is the deliverability rate?
Measures how many emails reached the intended inbox.
Why is it important to use a clear and concise call-to-action (CTA) in your emails?
A clear and concise CTA guides recipients on what to do next, making it easier for them to engage with your email and increasing conversion rates.
What is a warm email?
This is an email sent to someone with whom we have had previous interaction or engagement.
What is send time optimization or send time testing?
This type of testing involves sending emails at different times or days to find when subscribers are most likely to engage.
What is the bounce rate?
Te percentage of emails sent that fail to reach the recipient’s inbox and are returned to the sender (hard bounces are permanent failures due to invalid or non-existent email addresses & soft bounces are temporary issues like full inboxes or server problems).
What important privacy regulation must marketers comply with when sending emails in the EU?
Marketers must comply with the General Data Protection Regulation (GDPR), which requires explicit consent from users before sending marketing emails, providing easy ways to opt-out, and protecting user data privacy. Non-compliance can lead to heavy fines.