Sustainable Operations
Innovation
Before and After
Retail
OOH
Canada
100

If you find yourself at Junction City or Shappel's Corner, you might be at one of these two cities

What are Ogden and Millville?

100

This revolutionary city is home to the Arsenal, our innovation center in the United States.

What is Philadelphia?

100

These Oatly drinkers also came-of-age in the late 80s and early 90s.

What is Post Milk Generation X?

100

What percentage of North America net sales is driven by our Retail business, including Club?

What is 61%?

100

Our OOH business, excluding Starbucks, represented this percentage of our total North America business in 2025.

What is 26% ($65M)?

100

This Canadian distributor is our largest distribution partner in Canada, managing mostly OOH.

What is Nantel?

200

These are the 2 cheapest products to produce on a per liter basis, based on standard costs

What are Unsweetened (64oz) and Four Ingredient Oatmilk (64oz)

200

After changing the game in Europe, these two upcoming products will arrive in the US in 2026.

What are Matcha and Flavored Barista?

200

This superhero team might be considered 'super basic'

Who are the Fantastic Four Ingredient Oatmilk?

200

DAILY DOUBLE

This chain was the single biggest customer in the Retail channel in 2025.

What is Whole Foods?

200

This number represents how much our OOH business (excluding Starbucks) grew in 2025.

What is 5.1%?

200

In 2025, our Canadian business grew by this percentage.

What is 10%?

300

These fees are the biggest part of our product cost

What are co-manufacturing fees?

300

In the second half of 2026, these two new packaging sizes will be offered in the US.

What are 48oz and 0.20ml?

300

An elementary school project featuring our seasonal recipe collection

What is the Look Book Report?

300

This percentage represents the average contribution margin of our Retail channel for 2025. 

What is approximately 15%?

300

In 2025, Starbucks was our single biggest customer in the OOH channel, representing this percentage of net sales.

What is 31%?

300

At the end of 2025, we had this many SKUs available in Canada.

What is four?

400

We spend this many pennies per liter to transfer products from East to West, or West to East

What are 25 - 30 pennies?

400

DAILY DOUBLE

For future innovations, we will require this contribution margin.

What is 30%?

400

What we'd nickname this monthly meeting if it took place in Missouri

The Oat Show Me State

400

This product represents approximately 80% of our volume in our Retail channel.

What is 64oz Chilled?

400

DOT Foods, Chef's Warehouse, and this third customer are our three largest customers in OOH outside of Starbucks, representing 35% of our OOH business.

What is Odeko?

400

Metro, London Drugs, and this company are our three largest Retail customers in Canada.

What is Loblaws?

500

This number represents the savings the Sustainable Operations team was able to generate in 2025

What is $13 million?

500

We do innovation trials with our co-packers, which cost us this amount, on average.

What is $40,000 per trial?

500

How someone on our creative team might restart their computer

What is the Oatly Department of Mind Control + Alt + Delete?

500

This percentage represents the average contribution margin of our Club (Costco) business.

What is 9%?

500

In our OOH business, the average contribution margin of this product is approximately 29%. 

What is 32oz Barista?

500

This percentage represents the average contribution margin of Loblaws.

What is 25%?

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