Could Be
Brand reputation isn’t only word of mouth it’s:
Word of review.
Where do 2/3 of adults get their news from?
Social Media
What new life has radio taken in the modern era?
Podcasts
Creating a product is really just…
fulfilling a need.
What is a jingle?
Melodic tune.
In ancient norse the word brandr means what?
To Burn
What was one of the most profound impacts that the FCC had?
Allowed advertisements on the airwaves.
When you make choices about different brands, you’re choosing to create what?
An Identity
What is neuromarketing?
Marketing for your brain.
What did the CALM act ensure?
The volume of the commercial was the same as the program.
A phrase, a jingle or a company mascot can all be used to do what?
A desired response from the customer.
In what decade did Radio have to take a backseat to TV?
The 1950’s and 60’s
What is one way that brands are cutting through the clutter while tapping into the “do-gooder” market?
Mission based branding.
Why did radio make a shift from live to recorded commercials?
It allowed for more polished advertisements.
Why would someone defend a brand that they identify with?
Because an attack on the brand is an attack on themselves.
Why was an educated lower class a problem for those in power?
It was less easy to control them.
Why did Socrates think that writing things down was the biggest problem in Greek society?
He thought that people would rely on what was written more than their memory.
What is the “hedonic treadmill”?
The idea that the pleasure we get from something new doesn’t last very long and we start wanting the next new thing.
The history of media literacy closely follow the history of:
Media Technology
What was the world’s first mass media?
The Newspaper
List the first 3 steps in product creation
Idea generation / market research/ Design
What is media literacy?
The ability to access, analyze, evaluate, create and act using all forms of communication.
How did the fairness doctrine work?
Giving the same amount of airtime to opposing views.
List the last 3 steps of bringing a product to life
Manufacturing / Product Launch / Improvement.
What are System 1 and System 2 thinking?
System 1 is fast, unconscious and automatic / System 2 is deliberate, conscious and takes a lot of effort.