Something you would like, but do not need to survive.
What is wants?
100
People who share similar needs and wants and have the ability to purchase products.
What is Market?
100
A group of people likely to become customers.
What is Target Market?
100
Basic characteristics - age, gender, income, etc.
What is Demographics?
100
Coffee Express is opening in Athens, Georgia and a local artist would like to sell her coffee cups in the store. Which of the 4 Ps does this describe?
What is Place?
200
Food, water, shelter, etc.
What is Needs?
200
Another name for the 4 Ps of Marketing.
What is Marketing Mix?
200
Separating customers to form smaller target markets.
What is Marketing Segmentation?
200
Based on where people live.
What is Geographics?
200
A Super Bowl Advertisement is an example of which of the 4 Ps?
What is Promotion?
300
Sarah purchased two bags of chips, two coke bottles, chocolate chip cookies and plates for the party.
What is Customer?
300
Adding value to a product.
What is Utility?
300
An item costs $3.00. Which of the 4 Ps is this?
What is Price?
300
Kate loves to play soccer and listen to music.
What is Psychographics?
300
When a customer reviews the benefits they will receive from a product they are demonstrating which type of segmentation?
What is Behavioral?
400
Johnny's mom purchased cereal to leave for the babysitter. When Johnny woke up from his nap, he ate the cereal as a snack. Johnny is a ________________.
What is Consumer?
400
Writing a thank you note to a customer after a large purchase.
What is Customer Relationship Management (CRM)?
400
TV commercials, radio advertisements, coupons, etc.
What is Promotion?
400
Adam and Jane are purchasing a home for the first time. What type of segmentation is this?
What is Behavioral?
400
Raider Fitness is opening a new gym in Duluth, Georgia. They sent flyers to the surrounding community with a coupon for two free workouts with a trainer. Which of the 4 Ps of marketing is this? What type of segmentation?
What is Promotion and Psychographics?
500
Anderson purchased a gift for his best friend. He planned to give it to his best friend, but found it in his closet a year later. Since it was too late, Anderson used the gift for himself.
What is Customer and Consumer?
500
Grocery stores, gas stations, Target, and Walmart have this marketing strategy.
What is Mass Marketing?
500
A new store opening at Mall of Georgia.
What is Place?
500
Jackson works at Chick-fil-a, loves playing soccer, and lives in Georgia.
What is Demographics, Psychographics, and Geographics?