Hard, Soft, and Smart.
Types of power
What is a business?
A business is an organization that sells goods (like clothes) or services (like haircuts) to customers, usually to make a profit.
What are the two types of social influence driving conformity?
Normative and informative
What term describes the extreme form of nationalism?
Ultranationalism
Which way does the PPC move when there is an increase in quality of supply?
Outwards(to the right)
This type of realism suggests that the inherently anarchic nature of the global system compels states to constantly seek maximum relative power.
Offensive realism
What is the marketing mix?
A strategic framework of tactical components used to promote a product or service and drive revenue. 4 Ps: Product, Price, Place, and Promotion.
What is OCEAN?
The “big five” personality traits
What major event occurred on December 7, 1941?
Bombing of pearl harbour
The point on the supply demand graph where both buyers and sellers are the most satisfied.
Equilibrium
This type of realism suggests that it is unwise for states to maximise their share of power as the global political system will punish them if they attempt to gain too much.
Defensive realism
What would an example of through-the-line marketing be?
This is when a business combines mass-media ads with targeted ads for the exact same campaign.
What is fundamental attribution error?
The tendency to underestimate the impact of the situation and overestimating the impact of disposition
What does PESI stand for?
Political, Economic, Social, Ideological
What is efficiency?
Using resources in a way to maximise the production and output of goods
This political theory suggests that states and their fortunes are connected to each other, meaning what happens in one state can have effects on another state.
Liberalism
What is the difference between loss leader and penetration pricing?
Loss Leader: Selling one specific item below cost to get you into the store, hoping you will buy other expensive items (e.g., selling a video game console cheap, but making money on the expensive games).
Penetration Pricing: Selling a brand-new product at a low price to get people to try it, then raising the price later once it becomes popular (e.g., a new streaming service starting at $5 a month, then changing to $15 later).
What is the locus of control?
A psychological concept referring to the extent to which individuals believe they can control events and outcomes in their lives
What resources does Manchuria have that Japan needs
iron and coal
What is the difference between equity and equality in economics?
Equality means breaking resources down so that everyone receives the exact same share, while equity means distributing resources fairly based on the specific needs of different groups to achieve a fairer outcome.
This term suggests that the world is made up of multiple channels, multiple issues, and that there is a decline in the use and effectiveness of military force.
Complex interdependence
What are all of the 7 Ps?
Product, price, place, promotion, people, process, physical evidence
Who was the most notorious individual involved in the Stanford Prison Experiment?
Dave Eshelman
What are 3 private motives for Japan to invade Manchuria
The Great Depression, overpopulation, military control
What is the SOI?
Scarcity gives rise to difficult choices for governments whose decisions about whether and how to intervene in the economy have implications for equity and economic growth