Channel Management
What is channel management?
a process where the company develops various marketing techniques as well as sales strategies to reach the widest possible customer base
What is crowd funding?
the practice of funding a project or venture by raising many small amounts of money from a large number of people, typically via the internet.
What is distribution in channel management?
facilitating the efficient and effective movement of products to end consumers
Channel management is part of which marketing function
Place
2 examples of crowd funding
Go fund me/ kick starter
What is an updated piece of new technology in consumer purchases now?
Self driving trucks.
3 technology tools used in channel management
Gps, RFID, and warehouse managment
What type of audience are you targeting with crowdfunding?
Early adopters and innovaters.
What does DC2 mean?
Direct to consumer
Channel intensity
the degree to whcih a product
What would be a product you could crowdfund?
A business
What is selective distribution?
limits the number of outlets