Your favorite class
Tangle products..like sports equipment
What are goods?
Statistics that describe a population in terms of personal characteristics.
What are demographics?
This is an example of a(n)
What is a trademark?
Involves making the product available to the customer.
(Think 5 P’s)
What is place?
The promotion of a company in association with a property.
What is sponsorship?
Describes ways to make customers aware of the products and encourages them to buy. Ex. TV commercials, billboards, newspaper ads.
What is promotion?
Approval or support of a product or idea, usually by a celebrity lending his or her image or name to a product.
What is an edorsement?
Sports that involve nontraditional, daring methods of athletic competition.
What are extreme sports?
Customer Service
Return Policy
Employee Portrayal
Customer Service
What are people? Part of the 5 P's
Things people desire based on personality, experiences or information about a product.
What are wants?
Money left over after all costs and expenses of a business are paid.
What is profit?
The best way to get a company’s products or services to customers.
What is distribution?
Product related to or created from the core product.
What are ancillary products?
A national organization that governs college athletics and overseas important decisions pertaining to athletics.
NCAA
Involves changing a product’s image in relation to its competitors
What is repositioning?
The process of developing, promoting and distributing products, or goods and services to satisfy customers’ needs and wants.
What is marketing?
The main product.
Sports Event
Movie
Concert
Book
Asking current employees, and consumers or studying customer returns is……
What is idea generation?
A combination of four basic marketing strategies, known as the 5 P’s
What is the marketing mix?
Buy one - get one FREE
Teachers save 10%
What is promotion?
Food, Clothing and shelter
What are needs?
Unauthorized use of intellectual property.
What is piracy?
Statistics that describe a population in terms of personal characteristics.
What are demographics?
A specific group of consumers that an organization selects as the focus of its marketing plan
What is a target market?
Gathering and using information about customers to improve business decision making.
Marketing information management
MIM