Could
Radio felt personal because?
Voices sounded like they were speaking directly to you.
What type of proof is the testimonial below?
If you don’t love it, we’ll fix it.”
Guarantees
Many weak ads list (blank) instead of benefits
Features
What question does step 1 of a brand makeover ask?
Where are we now?
What the company believes in and promises to deliver.
Define: Brand Makeover
A planned update to how a company looks, sounds, and shows up to customers.
What is Brand Identity
The way a business presents itself to the public—on purpose
Listeners believe ads more when there is what?
Proof
People often connect brands to what?
Their personal identity
Strong brand identity can justify what?
higher prices
A strong identity is what?
Intentional
Why does a strong hook in a radio ad matter?
Because listeners can change stations quickly.
What is a short song used to help people remember a product.
A Jingle
The exact action you want the listener to take.
What is a call to action?
What is Step 1 of a Brand Makeover
Brand Audit
What are radio waves?
Invisible signals that carry sound through the air to radios.
Match the example below with the proof:
“Serving our town since 1998.”
Specific fact
A bigger move in positioning, name, identity, or target audience
Full Rebrand
Updates visuals or messaging while keeping the same core identity.
Brand Refresh
In the early days of radio many stations were funded by what?
Companies or sponsor programs.
What does AIDA stand for?
Attention Interest Desire Action
What does FAB stand for?
Feature Advantage Benefit
What is the difference between Brand Identity and Brand Image?
Brand identity is company created while brand image is how people perceive the brand.
How the brand “sounds” in writing and speaking.
Brand Voice
What does “radio is theater of the mind” mean?
It uses sound to create images in listeners’ heads.