Business Life Cycle
Financial Calculations
Formulas
100

Company is stable and profitable.

Success

100

If the income is $1,000 and the cost of goods sold is $500, the gross profit would be:

$500

100

Calculated by subtracting the cost of goods sold from the income.

Gross Profit

200

The business introduces itself to the market and attempts to catch the attention of potential customers.

Existence

200

If the current revenue for one month is $10,000, the run rate would be:

$12,000

200

Calculated by dividing the total monthly cost by the selling price.

Break-Even Point

300

Sharon owns a law firm.  She has recently begun earning money, and the firm's finances are doing well.  

Success
300

If the Marketing Expense is $10,000 and the Sales Expense is $5,000, and there were 100 new customers acquired during the period, the CAC would be

$150

300

Calculated by multiplying the gross profit by the tax rate

Income Tax Expense

400

Mike is the owner of a doggy daycare and grooming business.  The business is economically healthy, and he is looking for ways to finance future growth. 

Take-off

400

If there were 500 customers at the beginning of the period, 100 new acquired customers, and 400 customers at the end of the period, the CRC would be

60%

400

Calculated by dividing the net profit by the cost of investment and multiplying it by 100

ROI

500

Dylan owns a small grocery store.  The store has not been receiving a log of business during the last few months and has been making a low profit.  Dylan has a meeting scheduled to discuss these issues with other employees of the grocery store. 

Pivot or Persist

500

If the value of investment is $10,000, the cost of investment is $8,000, and the net profit is $2,000, the ROI would be

25%

500

Calculated by subtracting the total costs from the total cash.

Ending Cash Balance

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