Chart, Charts, Charts
This circular chart is named after a baked good and shows percentages of a whole.
Pie Chart
Data Analytics that explains what happened.
Descriptive Analytics
This three-letter acronym stands for Structured Query Language, the standardized language analysts use to communicate with databases.
SQL
If you line up a dataset from smallest to largest, this term refers to the exact middle number. Analysts often prefer it over the average when dealing with extremes.
Median
This type of chart uses vertical or horizontal rectangles to compare different categories.
Bar Chart
Data analytics that explains why something happened.
Diagnostics Analytics
Data based on text feedback and opinions is known as "qualitative," while data based on hard numbers and measurements goes by this word.
Quantitative
This statistical term refers to a data point that differs significantly from all the other observations in a dataset.
Outlier
Instead of using lines or bars, this type of visualization uses varying shades of color to show data density—like tracking exactly where users click the most on a website page.
Heatmap
Data Analytics that explains what might happen.
Predictive Analytics
Instead of trying to survey every single one of your 100,000 customers, an analyst will look at a smaller, representative portion known as this.
Sample
Often seen in political polling, this "plus or minus" percentage tells you how much a survey's results might differ from the real-world truth.
Margin of Error
This "dotted" plot shows the relationship between two different variables, often used by analysts to find correlations.
Scatter Plot
Data analytics that recommends what action(s) to take.
Prescriptive Analytics
This term describes the process of dividing a large, diverse customer base into smaller, distinct groups—such as "new users" or "frequent buyers"—to analyze their specific behavior.
Segmentation
This famous, five-word phrase reminds us that just because ice cream sales and shark attacks rise at the exact same time, it doesn't mean eating ice cream makes sharks bite you.
Correlation does not equal causation