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The characteristic of a product or commodity that is susceptible to decay, spoilage, or deterioration over time.
This is the definition for.....
Perishability
The extent of consumer commitment and attachment to a particular brand.
Is the definition for....
Brand Loyalty
Proper exploitation of sport/event sponsorships encourages...
a)competition.
b)people to buy products.
c)ambush marketing.
people to buy products.
The state of being constant, reliable, and uniform in quality, performance, or behavior.
This is the definition for....
Consistency
Why is sport/event sponsorship one of the fastest growing promotional activities today?
a)People are receptive to companies that sponsor their teams/events.
b)Fans are not willing to patronize a sponsoring company.
c)Many teams/events would not be able to survive without sponsorship.
People are receptive to companies that sponsor their teams/events.
Which of the following is an accurate statement about sponsorship opportunities:
a)Sponsorships with major league teams/events are the most profitable.
b)Opportunities exist everywhere and in all sizes.
c)Only large businesses can afford sponsorship fees.
Opportunities exist everywhere and in all sizes.
Dan and Kelly don’t have their own ice skates. When they go skating, they pay $3 each to use skates that are owned by the rink. Which of the following sport/event products are Dan and Kelly consuming
a) Licensed merchandise
b) Rented-goods service
c) Venue
d) Owned-goods service
Rented-goods service
the ability of consumers to identify and associate a brand with its specific name, logo, symbol, or other visual or auditory cues.
Is the definition for...
Brand recognition
Why do small, local businesses typically sponsor local or regional teams and events rather than national or international events?
a)It is more difficult to exploit the sponsorship.
b)Sponsorship at a national level is too costly.
c)They want to reach the people who buy their products.
They want to reach the people who buy their products.
Which of the following is a non-sport event:
a)The Annual Concession Workers’ Convention
b)University of Nebraska Volleyball Camp
c)The Little League World Series
d) Monday Night Football broadcast
The Annual Concession Workers’ Convention
Whenever possible, an effective brand name should always be..
a) short and memorable.
b)Flashy
c)related to other brands
Short and memorable
a marketing strategy in which a company or brand attempts to associate itself with an event, typically a sporting or entertainment event, without being an official sponsor.
is the definition of....
Ambush Marketing
Which of the following is an example of a venue:
a) Statesville Annual Marathon
b) Statesville Recreation Complex
c) Statesville Sporting Goods store
d) Statesville Jazz Festival
Statesville Recreation Complex
the overall impression, perceptions, and beliefs that consumers hold about a brand.
is the definition of...
a partnership or financial arrangement between a brand (sponsor) and an individual, organization, or event (sponsoree) in which the sponsor provides resources, such as funding, goods, or services, in exchange for promotional benefits and association with the sponsoree.
is a....
Sponsorship