Bidding for Events
A CSC lacrosse game would be an example of this type of event.
Recurring
Characteristics of events are general and
specific
Segmenting groups according to beliefs or attitudes
Psychographics
A person driven by skill development on a personal level is motivated by
Mastery
Experienced, full-time facility staff are categorized as...
Core Staff
The MLB Home Run derby is considered what kind of event?
Ancillary event
Event experience dimensions include Conative, Cognitive and ....
Affective
_______defines the purpose of an organization
Mission
A golfer who is motivated to travel to a beautiful location for a golf tournament is motivated by
Destination/environment
Hiring Aramark to run your stadium concession stands would be considered what category of staffing?
Outsourcing
When developing goals for an event you should always follow the ________principle.
S.M.A.R.T.
Experiences are subjective and
Heterogenous
The most flexible element of the marketing mix is
Price
The consumption of sport begins with socialization, evolves into involvement and ends with....
commitment
Which age group currently has the highest rate of volunteers in the U.S.?
16-17 year olds
Analysis of financials, facilities, resources, and a cost-benefit analysis should be part of a...
Feasibility Study
The two elements important to_____are sense of celebration and social camaraderie.
Liminality
Product, Place, Promotion, Price are elements of...
Marketing Mix
A runner who is trying to measure themselves against others in a race is motivated by...
Competition
Possible volunteer motivations include (AES); Altruistic, Egoistic and
Social
The owner/rights holder for the Men's and Womens Final Four is....
NCAA
The intensity and duration of an event experience lead to.....
Memorability
Positioning the product in the minds of the consumer is the definition of
Differentiation
In which phase of the consumer decision-making process do you evaluate achievement of goals?
Consumption/Post Consumption
A person motivated to volunteer to get experience for their resume would be motivated by....
Eqoistic or Extrinsic