Trust Base Selling
The author of Trust Base Selling
Who is Charles Green?
A ___ is identified when the sequenced genome does not match a reference genome.
What is a variant?
Cancer is often classified in these 3 categories.
What is Sporadic, Familial, or Hereditary?
This is almost always required to DIAGNOSE cancer.
What is a biopsy of a tumor?
This best describes the type of answer provided by MyRisk testing.
What is MyRisk is able to detect hereditary cancer mutations in a patient?
These are the components of the Trust equation.
What are Credibility. Reliability. Intimacy. Self Orientation.
Individual base pairs are identified by this type of analysis.
What is DNA Sequencing?
These mutations are only present in certain cells and may not be present in other cells of the body.
What is somatic?
A woman has a ___ in ___ lifetime risk of developing invasive breast cancer.
What is 1 in 8?
These are "red flags" for hereditary cancer in a family history.
What are Multiple cancers, Rare cancers, and cancers diagnosed at a young age?
This is the value that self-orientation should be.
What is as close to 0 as possible?
Cancerous tumors contain ___ of somatic mutations.
What are thousands?
All cancers are ___. Some are ___.
What are genetic & hereditary?
For those with this, a colonoscopy is recommended every 1-3 years starting at 20yrs.
What is Lynch Syndrome?
This cancer is NOT associated with Lynch Syndrome.
What is Breast cancer?
What is 4?
This testing reads the DNA sample letter by letter.
What is Next Generation Sequencing?
In the general population, ~1-300 have a mutation in ___, ___, or ___.
What are BRCA1, BRCA2, or Lynch Syndrome?
In the general population, it takes 5 to 10 years for this to progress to carcinoma.
What is a colorectal adenomatous polyp?
MyRisk identifies hereditary cancer risks for 11 cancer types, including breast, colorectal, ovarian, pancreatic, lung, and these 6 others.
What are endometrial/uterine, gastric, skin, prostate, endocrine, and renal?
These are the 5 steps of the Trust Based Selling cycle
What are Engaging. Listening. Framing. Envisioning. Commitment.?
What is 46?
Myriad uses this genetic testing technology for most of its testing.
What is Next Generation Sequencing or NGS?
Breast cancer surgery for a patient with a BRCA1/2 mutation may be a change from this to this.
What is a change from a lumpectomy to a double (bilateral) mastectomy?
This cancer is not indicated for PARPi use even with a germline BRCA1/2 mutation.
What is colorectal?