Ancient Advertising
What was one of the first known forms of advertising?
Painted messages on walls / posters in Ancient Egypt
What is a slogan?
A short, catchy phrase used to promote a product
Where can you usually see product placement?
In films or TV shows
Which type of advertising was born with the internet?
Banner ads
Who spread news loudly before printing was invented?
Town criers
Complete: “Worth a guinea a box” is an example of a ________.
slogan
Give an example of a brand that could appear in a movie scene.
E.g., Coca-Cola, Nike shoes, iPhone, etc
True or False: Online ads are usually free for companies.
False
True or False: Ancient advertising only used paper.
False – walls, stones, oral messages
True or False: Slogans started only with digital marketing.
False
True or False: Product placement is always obvious.
False – sometimes very subtle
What’s one advantage of online ads compared to print ads?
Cheaper, global reach, measurable, interactive, etc.
Why do you think advertising was important in ancient societies?
To sell products in markets (e.g., food, pottery, clothes).
To inform people about services (e.g., doctors, scribes, teachers).
To spread political or religious messages.
To attract attention in crowded cities without modern media.
Why do slogans remain effective today?
They are short and easy to remember.
They create an emotional connection (e.g., “Just Do It”).
They make the brand stand out from competitors.
They help people identify the product quickly.
Do you think product placement is more effective than commercials? Why?
es, because people don’t skip it like ads on YouTube.
Yes, because it feels more natural inside a film or TV show.
No, because sometimes viewers don’t notice the product.
No, commercials are clearer and give more information.
What kind of online advertising do you see most in your daily life?
Ads on YouTube before videos.
Pop-up ads on websites.
Sponsored posts on Instagram/TikTok/Facebook.
Banner ads on news sites.
Ads in mobile games or apps.