Advertisement Appeals
This type of advertisement appeal implies that everyone is using this brand.
Name 3 examples of peer pressure statements.
No one will find out.
Everyone is doing it!
It won't kill you!
I do it all the time...
You'll really like it!
Don't be a whimp..
I won't be your friend anymore.
Who is responsible for your health?
You
What factors can affect your health? Name 4
Heredity, Environment, Access to health care, Health Knowledge, Media, Emotions, etc.
X-Ray, Teeth Cleaning, Eye Exam, Chiropractor appointment, Therapy Session
This advertisement appeal is used to convince someone that they will have a certain image by using a particular product or service.
This type of decision making style is when the person fails to make a choice or decision.
Inactive Decision Making Style
Name the three sides of the health triangle.
Family-Social
Mental-Emotional
The sum of the positive and negative influences on a person’s health and well-being is called what?
Health Status
What is the difference between a healthful behavior and a risk behavior?
Healthful behaviors promote health and prevent injury and risk behaviors threaten health, cause injury and/or damages the environment.
This advertisement appeal uses a spokesperson, typically someone famous, to name the benefits of the product.
Testimonial Appeal
This type of decision making style is when a person describes the situation that requires a decision, identifies and evaluates possible decisions, makes a decision and takes responsibility for the outcome.
Proactive Decision Making Style
This type of health contains your feelings and your thoughts
Mental-Emotional Health
What is the sum of your surroundings, including the physical places you work and the people you interact with?
Environment
What is a chance that has an unknown outcome?
Risk
This advertisement appeal is used when a company tries to convince someone that one brand is better than all others
Brand Loyalty Appeal
This type of decision making style is when a person's decision is easily influenced by what others think, do or suggest.
Reactive Decision Making Style
This type of health involves communicating clearly and listening to others
Family-Social Health
How can the environment in which we live affect our health status? Provide an example
1. Access to health care - quick? available?
2. Public parks? Promote an active lifestyle?
3. Community Involvement
4. Quality of air
5. Quality of schools
What is the name of the tool that helps an individual decide how well they are practicing healthful behaviors?
Health Behavior Inventory
Name 4 questions to use when evaluating an advertisement:
1. What is being advertised?
2. Where and when did the advertisement appear?
3. Who appears to be the targeted audience?
4. What advertising appeals are used?
5. What does the advertiser want me to believe?
6. What do I know to be true?
What are the 6 steps in responsible decision making?
1. Describe the situation that requires a decision
2. List all possible decisions you might make
3. Share the list of possible decisions with someone you trust
4. Use questions to evaluate the possible consequences (is it safe? legal?)
5. Decide which decision is most responsible and appropriate
6. Act on the decision and evaluate the results
Why do we represent our health in the form of a triangle?
All sides are equally important
When finding valid health information, there are 4 tips.. what are they?
1. Maintained by the federal government or a professional organization
2. Miracle cure
3. Based on medical research, not opinions
4. Recently updated
Name 4 out of the 6 categories of risk behaviors
1. Behaviors that result in intentional or unintentional injury
2. Tobacco use
3. Alcohol use
4. Sexual behaviors
5. Diet choices
6. Lack of physical activity