Google Analytics
True or False: Google Analytics should be used to track the success of digital ad campaigns.
False. While Google Analytics can help determine what advertising initiatives are helping drive traffic to the website, it is primarily used to track and monitor website traffic and activity.
What type of user are you considered if you visit a target fence, visit the conversion zone, but are never served an impression?
Natural converter (or new natural converter).
What is Frosty the Snowman's nose made of?
Button.
What does FEP stand for?
Full episode player. This is full-length content with designed commercial breaks within it.
Geofencing any medical facility in which state is prohibited?
Massachusetts
True or False: If the bounce rate is high, you could expect that session duration (time on site) will also be high.
False. A high bounce rate would equate to low session durations and time on the site.
True or False: If the campaign conversion rate is higher than the natural conversion rate, then geo conversion lift is positive.
True.
In "The Twelve Days of Christmas", there are how many drummers drumming?
Twelve.
What is the difference between a conversion and an action?
Nothing. A conversion is essentially an action, and the terms can be used interchangeably. Anytime a user converts or completes the desired action, they are counted as a conversion. We see this reflected as actions in our dashboard and in reporting.
In regard to CBD campaigns, Non-THC is considered a concentration of less than what percentage?
.3%
What "rate" will be high if users who visit a website do not navigate past the first page of the site that they land on?
Bounce rate
What type of user are you considered if you visit a target fence and are then served an impression, but do not go to the conversion zone?
Campaign user.
Rudolph the Red-Nosed Reindeer was created as a promotion for what department store?
Montgomery Ward
Who is our location data provider?
MaxMind.
True or False: We can run a campaign for an advertiser that sells bongs on their website, as long as they don't sell marijuana.
False.
NOT allowed:
If any paraphernalia (i.e. bongs etc.) are being marketed or sold by the advertiser.
What do the domains that show up in the client's analytics represent?
Browsing history. The domains shown in analytics are the last place the user was seen before coming to the client's website.
What type of user are you considered if you visit a target fence, are served an impression, and then visit the conversion zone?
Campaign converter (or new campaign converter).
Which Christmas song was banned by many American radio stations in 2018?
"Baby, It's Cold Outside" was banned by radio stations across the country -- and even in Canada -- for its lyrics that some said were inappropriate in the wake of the #MeToo movement.
What is it called when we are able to match a user across multiple devices, like their mobile phone and their desktop computer?
Cross-Device Matching
What are the three available time lengths for OTT/CTV inventory?
:15, :30, and :60 seconds
What does the acronym "UTM" stand for?
Urchin Tracking Module. Urchin was originally a web analytics software, developed by Urchin Software Corporation and designed to track the behavior of unique website visitors. It was bought by Google in 2005 and the acquisition led to the creation of Google Analytics.
What could cause the geolift percentage to be negative?
The target fences may not be the areas we need to be targeting and could be re-evaluated, the CPM may be too low and so we aren't able to reach enough of the users in the target fences to make an impact.
What NBA player went head-to-head against Santa Claus in a Nike commercial?
Hint: It is not my BFF. ;)
Michael Jordan.
What is the process for obtaining an estimate on available OTT/CTV inventory?
Enter a request to BizDev via a JIRA ticket for an estimate. This can only be provided at the DMA level currently.