ECOMM LINGO BINGO
An almost-exact copy of a production environment that is used to test code changes.
What is staging?
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What is abandon cart/ browse?
This metric measures the average amount a customer spends per transaction.
What is AOV?
Company stock that is granted to employees and becomes fully owned over time as part of a compensation package.
What is an RSU?
This tiny file, stored in a user’s browser, remembers their shopping behavior.
What is a cookie?
This type of media exposure is gained through word-of-mouth, press coverage, or social shares, rather than paid advertising.
What is earned media?
This acronym refers to the revenue generated for every dollar spent on advertising.
What is ROAS? (Return on Ad Spend)
Budget goals shared with external investors.
What is EAOP?
This metric estimates the total revenue we expect from a single customer over their entire relationship with the brand.
What is Customer Lifetime Value? (LTV)
Like a trusty throwback, this is the name of our direct mail retargeting program.
What is Boomerang?
A website page for a specific item that contains details, pricing information, and the ability to purchase it.
What is a PDP?
Company shares that an employee has earned the right to keep after meeting certain service or performance milestones.
What is a Vested Share?
A basic visual guide outlining the structure and layout of a web page before any design elements are added.
What is a wireframe?
This three-letter practice helps websites climb the Google ladder and get found by the right searchers — no paid ads required.
What is SEO?
This platform unifies customer data from multiple sources to create a single customer view.
What is CDP? (Customer Data Platform)
The process of revisiting the existing budget for the remaining months of the fiscal year
What is Reforecast (RF)
A piece of code placed on a website page or email that tracks user behavior.
What is a Pixel?
Posts or media that is shared directly from our customers, which we can leverage for marketing efforts.
What is user generated content? (UGC)
A set of rules and protocols that allows for rapid data sharing between different software systems.
What is an API?
This financial metric measures a company's profitability before interest and taxes — with certain one-time costs removed to show a clearer picture of ongoing operations.
What is Adjusted EBITDA?