Target Market and Promotion
What are demographics?
Physical characteristics like age, gender, income, education, marital status, family size, etc.
What is actual product?
The brand, features and material that makeup the product.
What is a municipal bond?
Loan to a city, state, government
What is your profit if you your costs are $15,000 and your Revenue is $20,000?
$5,000
How old is Mr. Yeates?
50
What type of promotion includes the use of influencers?
Digital/Online marketing
What is skimming pricing?
When the price starts high and then lowers over time.
What is a corporate bond?
A loan to a corporation?
What is Revenue?
Sales or Money Coming In
Where was Mr. Kumor born?
Florida
What are psychographics?
Likes, interests, hobbies, etc.
What is selective distribution?
When products are offered in a few locations that fit the brand image.
What is the name of the rate you are given when you buy a bond? It is essentially the interest rate.
Coupon
Give 3 examples of what a cost might be for a donut shop.
Rent, Labor, Supplies
What branch of the military was Mr. Yeates in?
Army
BOGO, discounts, and "Roll Back Prices" are what kind of promotion?
Sales Promotion
What is Value pricing?
When price is based on the perceived value of the brand.
What are 2 factors that influence how high a coupon rate would be for a bond?
Rating and Length of the Bond
What are your costs if you have $50,000 in revenue and $10,000 in profit?
$40,000
What are the names of Lia and Ava
Lia and Ava
What is the most effective form of promotion?
Personal selling
What is Augmented Product?
The extra benefits that come with the product (i.e. online ordering).
When savings rates increase what happens to the prices of bond fund?
Prices Lower bc savings accounts more attractive
What are your sales if you reach $100,000 profit, but have costs of $50,000?
$150,000
What are the names of Yeates's kids?
Josh and Anna