Marketing
3. Benjamin's job involves monitoring the various retailers that sell his company's products.He Analyzes each retailer's sales reports so that his company can see which stores are most successful. Benjamin's job falls under the category of
A. financial planning. C. channel management. B. managerial accounting. D. project management.
C. channel management.
42. Which of the following is an action that threatens a company's ability to maintain its trade secrets:
A. Copyright reform initiatives
B. Systematic neutralizing C. Reverse engineering D. Process fragmentation
C. Reverse engineering
Which of the following is a one-time cost?
A. Insurance
B. Shipping
C. Taxes
D. wages
Shipping
18. There is a growing need for cultural intelligence when conducting business because of
A. globalization. B.technology.
C. economics. D. politics.
A. globalization
8.Which of the following best describes the relationship between buyers and sellers when it comes to product pricing:
A. How bees are to honey C. Like night and day
B. A game of tug-of-war D. A one-sided relationship
B. A game of tug-of-war
13. To build positive customer relations,a business must be
A. profitable. C. proactive. B. aggressive. D. small
C. proactive.
44. Before knowledge can be reused or shared, it must be
A. recognized B. embedded.
C. analyzed. D. manipulated.
A. recognized
53. which of the following software is required for a computer system to be able to access web data
a. video b. modem c. filter d. browser
D. Browser
21. The French-Canadian culture relies heavily on nonverbal communication to get messages across.This means it is a (n)
A. religious culture. C. low-context culture. B. high-context culture. D. ethnocentric culture.
B. high-context culture.
33. Your annual income, inheritance, and money from the sale of an asset are all considered events that contribute toward
A. untaxable income. C. tax loophole. B. tax liability. D. sales tax.
B. tax liability.
18. What commonly insured risk would be covered by liability insurance?
A. Theft C. Personal injury B. Flood damage D. Shipment losses
C. Personal injury
58. Projects Are Short-term undertakings that create
A. boosts in revenue.
B. marketing campaigns.
C. unique goods or services.
D. new business opportunities.
C. unique goods or services.
48. which of the following are types of products for which producers are nmost likely to use mass marketing
a. gum, tax services, and soda b. soda, laptops, and toothpaste
c. toothpaste, designer bags, and textbooks
d. textbooks, gum, and farm equipment
B. soda, laptops, and toothpaste
60. What is an effective way for a business to reduce risks associated with the unethical manipulation of financial data?
A. Interview forensic accountants C. Use auditing software applications B. Organize a network database D. Limit financial transactions
C. Use auditing software applications
46. Information management can keep employees from becoming overwhelmed with too much information, a condition known as information
A. drain. B. overload.
C. overkill. D. burden.
B. overload.
22. To maintain positive relationships, all distribution channel members must
A. coordinate their efforts. C. develop competing goals. B. limit ongoing communication. D. have equal power.
A. coordinate their efforts.
21. What Is A Necessary Component Of Quality-assurance activities?
A. Supplier input C. Classified information B. Product innovation D. Systematic process
D. Systematic process
83. A local pizza place gives you a magnet that includes its logo,website,and phone number. This is an example of
A. directory advertising. C. product placement. B. specialty media D. a spectacular
B.
Specialty Media
62. Which of the following would a small business's budgeting application most A. Show the business's cash flow status
B. Predict new services to offer customers
C. Determine the business's electronic data interchange (EDI) needs D. Identify equipment needing repairs
A. Show the business's cash flow status
64. The Gray Line bus company offers bus tours in various cities throughout the United States. Gray Line is included in which of the following components of the travel and tourism industry: A. Hospitality C. Travel mart
B. Ground transportation D. Wholesale distribution
B. Ground transportation
28. Robert worked on a project with his coworkers and achieved successful result. Later,when Robert was feeling overwhelmed, he knew he could depend on his coworkers to help him accomplish his goals. This is an example of how teamwork helps develop
A. new skills. C. innovation. B. organization. D. trust.
D. trust.
80. Which characteristic of a SMART goal does the following statement exemplify:Phase one the project will be completed on May 10, 2022?
A. Time-bound C. Motivational B. Realistic D. Structured
A. Time-bound
64. To remain competitive in the marketplace,a company implements processes to identify its internal strengths and weaknesses and its external opportunities and threats. What type of business analysis is the company conducting?
A. Financial leverage C. PERT
B. SWOT D. Resource allocation
B. SWOT
91. When a developing country globalizes its markets,wealthier countries benefit because they
A. may experience increased regulation.
B. can borrow more cheaply in the emerging market.
C. become more efficient D. can earn a higher return on investments in the emerging market.
D. can earn a higher return on investments in the emerging market.
75. Libby managed a bed-and-breakfast inn for her aunt and uncle for several years and learned alot from her experiences. Now, Libby is purchasing a large farmhouse and is turning it into a bed-and-breakfast inn that she plans to operate. This is an example of __________ in the hospitality industry.
A. licensing C. a strategic alliance B. franchising D. entrepreneurship
D. entrepreneurship