VALUATION BASICS
BUYING A BUSINESS
SELLING A BUSINESS
DEAL STRUCTURE
FINANCIAL TERMS
100

This financial statement shows how much money a business makes and spends over a period of time.

What is a Profit & Loss Statement (Income Statement)?

100

Before buying a business, you should always do this investigation process to verify financials and operations.

What is Due Diligence?

100

Before listing a business for sale, financial records should be clean and up to this standard.

What is Organized (or Up-to-Date)?

100

This is the final document that officially transfers ownership of the business.

What is a Purchase Agreement?

100

Money left over after all expenses are paid is called this.

What is Net Profit?

200

This term refers to the total revenue a business brings in before expenses are deducted.

What is Gross Revenue (or Gross Sales)?

200

This document outlines the general terms of a deal before the final purchase agreement is signed.

What is a Letter of Intent (LOI)?

200

This professional helps confidentially market and sell a business.

What is a Business Broker?

200

This part of the deal outlines how and when payments will be made.

What are Payment Terms?

200

This ratio measures how much profit a business makes compared to its revenue.

What is Profit Margin?

300

This common valuation method multiplies a business’s annual earnings by a number based on risk and industry.

What is the Multiple of Earnings method?

300

This type of purchase involves buying assets rather than the legal entity itself.

What is an Asset Purchase?

300

This agreement allows a broker to represent a seller exclusively for a set period of time.

What is a Listing Agreement?

300

This type of deal structure allows the seller to receive additional payments based on future performance.

What is an Earnout?

300

This number represents the value of a company’s assets minus its liabilities.

What is Equity?

400

This adjusted earnings figure adds back discretionary or non-recurring expenses to show true owner benefit.

What is Seller’s Discretionary Earnings (SDE)?

400

This is the amount of money a buyer typically contributes upfront when purchasing a business.

What is a Down Payment (or Equity Injection)?

400

This legal document protects confidential information when buyers review business details.

What is a Non-Disclosure Agreement (NDA)?

400

This allocation divides the purchase price among assets for tax purposes.

What is Purchase Price Allocation?

400

This term refers to recurring income that can be expected to continue in the future.

What is Recurring Revenue?

500

This valuation method estimates value based on expected future cash flow adjusted to today’s dollars.

What is Discounted Cash Flow (DCF)?

500

In many transactions, this government entity is commonly used to back small business acquisitions.

What is the SBA (Small Business Administration)?

500

This strategy allows a seller to finance part of the purchase price to help close the deal.


What is Seller Financing?

500

This structure may allow a buyer to step into existing contracts and liabilities of the business entity.

What is a Stock Purchase?

500

This financial metric measures the business’s ability to cover debt payments.

What is Debt Service Coverage Ratio (DSCR)?

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