Using personal pronouns such as "we", "our" and "us" to engender a sense of personal responsibility.
What is inclusive language?
Plays on people's tendency to react with fear when their safety, security, country or loved ones are threatened.
What is an appeal to fear?
The "voice" of a writer is often describe through what word starting with 'T'.
What is tone?
Language that is used to evoke an emotional response from the reader.
What is emotive language?
Engages with people's belief that everyone deserves fair treatment.
What is an appeal to justice?
The main point of view or opinion the writer is wanting to convey to the reader.
What is a contention?
Referring to status as a stakeholder or expert, or personal experience related to an issue.
Draws on national pride and people's loyalty to their country.
What is an appeal to patriotism?
The contextual information provided above the article.
What is the background information?
Admitting to the validity or logic of an opposing argument within a rebuttal.
What is a concession?
Relates to people's concern about their financial wellbeing.
What is an appeal to the hip-pocket nerve?
The desired effect or outcome of a persuasive feature.
What is intended effect?
A device that explains a complex point in more familiar terms. It can help to make the contention look simple and obvious by linking it to something we know well.
What is an analogy?
Engages with people's feeling that their own interests should be placed ahead of others'.
What is an appeal to self-interest?
The author's word choice, syntax, persuasive devices, and other structural decisions.
What is style?