Digital Marketing Essentials
This digital marketing channel focuses on engaging users via search engines.
What is Search Engine Optimization (SEO)?
This visual tool is often used to track project progress.
What is a Gantt Chart?
The goal of this type of marketing is to build brand awareness rather than direct sales.
What is Branding?
This tech company’s attempt at launching a social media platform was shut down due to poor engagement.
What is Google+?
A common project management challenge when clients keep adding new tasks outside the initial scope.
What is Scope Creep?
This marketing metric measures the percentage of website visitors who complete a desired action.
What is Conversion Rate?
A chart that outlines the phases of a project and shows the relationships between tasks.
What is a Project Timeline?
This term describes the strategies and tactics used to attract and convert customers.
What is Lead Generation?
This company's ambitious project to deliver 3D TV technology never took off.
What is Sony's 3D TV?
The phase in a project where the final product is delivered to the client.
What is Project Closure?
The process of improving a website’s ranking on search engines.
What is SEO (Search Engine Optimization)?
A tool used by project managers to track risks and determine their impact.
What is a Risk Register?
This type of campaign uses email to nurture leads and promote services.
What is Email Marketing?
This brand's marketing campaign went viral for all the wrong reasons when they used a controversial ad.
What is Pepsi (the Kendall Jenner ad)?
This is a document used to outline key roles and responsibilities on a project team.
What is a RACI Matrix?
This type of marketing involves creating content that informs, entertains, or educates.
What is Content Marketing?
This PM document is key for defining project scope, objectives, and deliverables.
What is a Project Charter?
This strategy involves partnering with influencers to promote products.
What is Influencer Marketing?
This company’s ill-fated launch of a mobile phone service is often used as an example of marketing failure.
What is the "Verizon Wireless and Dish Network" mobile service launch?
The method of managing a project by breaking it down into small, iterative tasks.
What is Agile?
This tool is used to measure website traffic and user behavior.
What is Google Analytics?
This framework is used to divide projects into smaller, manageable tasks.
What is Work Breakdown Structure (WBS)?
The use of paid advertisements on platforms like Google and Facebook is called what?
What is Paid Social or Paid Search Advertising?
A product by this well-known brand failed spectacularly due to poor market research, leading to its discontinuation.
What is the Apple Newton?
When a project team cannot meet deadlines due to too many competing priorities, this happens.
What is Resource Overload or Task Prioritization Issues?